Marketing Operations Manager 0483

2 weeks ago

London, United Kingdom The Music Market Arts and Media Ltd Full time

Our client, a global music company’s eCommerce division, is seeking a Marketing Operations Manager to facilitate the development of cutting-edge marketing growth strategy.

Key responsibilities will include:

- Taking responsibility for artists’ Shopify social commerce.
- Working closely with record labels to run bespoke strategy for each artist.
- Sharing best practices for social commerce and SEO.
- Handling the implementation and management of onsite SEO across the novel Shopify 2 stack.
- Serving as the face of social commerce and leading with label teams as such.
- Working on keyword research and paid campaign opportunities with other teams.
- Using analytical insights to create strategies to support customer growth and engagement.
- Communicating marketing performance and analysis to relevant stakeholders.
- Working with the Business Analyst to share learning and develop analytics to identify and exploit future opportunities.
- Optimising customer experience with effective and nuanced collaboration with cross-functional teams, that drive trial, engagement, and retention.
- Collaborating with department Heads to enhance best practice UI and AB testing toolkit.
- Conducting further research into AB testing for artist, retail, and evergreen sites.
- Using project management tools to manage day-to-day activities.

**Requirements**:

- Social Programmatic, SEO, reporting, and marketing campaign performance management experience.
- ECommerce background with experience managing D2C sales and channel partnerships.
- Experience using business manager tools for major digital platforms to include YouTube and TikTok.
- Music or entertainment industry experience desirable.
- Possess Shopify and social commerce experience.
- Able to analyse large data sets and interpret for meaningful strategy.
- Solid experience implementing social commerce strategies from an operation and advertising perspectives.
- Experience with AB testing.
- Able to complete projects working within cross-functional teams.
- Excellent critical thinking skills.
- Strong communication skills.
- Problem solving abilities.

The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.

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