Senior Marketing Manager
4 days ago
Company description:
DSV - Global transport and logistics
DSV is one of the very best performing companies in the transport and logistics industry. 75,000 employees in more than 90 countries work passionately to deliver great customer experiences and high-quality services - as part of the operation or in a varietyof supporting roles. If you have drive and talent and enjoy responsibility, we’ll give you the support you need to explore your potential and forward your career.
Job description:
**BRIEF OVERVIEW**
You will join a global and determined group driven forward by the desire to grow. The tone of DSV as a company is informal and decision-making procedures are short. You will be part of a dynamic group, which is characterised by dedication and experience.
You will work closely with the local marketing team, sales, Corporate Marketing and Communication in order to help grow the business by raising brand awareness, generating sales leads and supporting day-to-day marketing activities.
He/She will ensure the principles of ONE DSV, and the adherence to the Corporate Visual Identity. He/she will lead the Inbound Marketing Strategy.
**YOUR RESPONSIBILITIES WILL INCLUDE-**:
- Website management
- Community management / SoMe expert
- SEO/SEM knowledge
- Copywriting and content creation
- Set up and manage various campaigns at once
- Build the personas
- Conduct keywords research and campaign planning
- Revisit and analyse all content
- Update of Global Office Finder (GOF) & Google MyBusiness
- Paid campaigns in Social Media
- Analyse with sales on how our inbound marketing activity turns into leads and converts into customers
- Conduct competitor/ product research
- Build a content calendar that attracts qualified audience
- Create online webinars and improved inbound marketing campaign ideas
**SKILLS AND COMPETENCIES**
- Be a fully qualified on Digital Marketing or equivalent experience
- Have expertise in Content, SEO, SEM (PPC), Social Media, Copywriting, Reporting and Design
- Have at least 2 years of experience in a similar position
- Knowledge of Microsoft 365 environment
- Excellent Communication Skills
- Data-driven and research-oriented
- Proficiency in Marketing automation
**YOUR WILL BE WORKING WITH THE FOLLOWING TOOLS (Hand on experience is an advantage) -**:
- Sitecore for the commercial site
- Siteimprove / Semrush/ Google Search Console
- Google Mybusiness
- Google AdWords and paid campaigns in LinkedIn
- Hootsuite
- MKT Dynamics
- Video marketing
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