Commercial Brand Executive

2 weeks ago

Camden, United Kingdom SSP Full time

**The Company**
With over 50 years’ experience in the travel market, we have a presence in 35 countries and more than 550 brands in our portfolio. We have the capability to deliver world-class food and beverage outlet programmes based on the highest levels of customer service, quality of food and environment.

**Our Mission & Ambition**
- To give our customers an experience that exceeds their expectations and that clients know cannot be matched.
- To be recognised as the leading Food & Beverage operator in travel locations worldwide

**Our Values are**
- We are one team
- We are results focused
- We all make a difference
- We are bold
- We celebrate success

We have an in-depth understanding of our diverse customer base; our insights into food and beverage trends mean we have created an extensive range of brands and concepts that we can run in operationally demanding, high-volume travel locations.

**The Role**
To execute a commercial plan for a brand or small portfolio of brands within a category e.g. Casual Dining & Bars, Coffee & Bakery, Retail. To support the delivery of EBITDA growth from like-for-like sales and gross margin improvement activity.

**Main Duties**

Planning the activity and successful execution of the commercial plan for a brand or a small portfolio of brands to deliver stretch EBITDA target

**Tasks**
- Prepare and submit marketing briefs to access marketing services such as NPD, creative design, marketing planning and brand development which are provided by the Group Marketing function
- Track progress of briefs and ensure delivery to time and budget
- Once a commercial initiative is signed off, ensure successful implementation through operational teams
- Support full roll out across the brand, additional brands or product category
- Course correction where testing and learning has been applied to commercial initiatives and changes need to be made in order to optimise
- Support the delivery of range, pricing and POS for new openings
- Maintain brand support material for the brand or brands, including brand standards, point of sale catalogues, brand templates, equipment lists, product lists, price bands, and local marketing
- Monitor competitor activity (new products, promotions and pricing) on a regular basis to support commercial proposals and highlight any opportunities to the Commercial Manager
- Monitor compliance of commercial activity through structured site visits, recognising opportunities and recommending feedback to relevant stakeholders
- Liaise with relevant teams to ensure availability of products and maintenance of stock levels at sites and central distribution to agreed targets
- Forecast deliverables for new initiatives.
- Respond to ad hoc brand queries from operational, and cross functional teams within a timely manner

**Key Measurables**
- Effective implementation of commercial promotions into operational units

**Key Working Relationships**

**External**:

- Suppliers

**Internal**:

- Wider UK Commercial team (Commercial Analytics, Trade Marketing, other Commercial Executives and Managers who look after different brands)
- Marketing team (NPD/culinary, creative and design services, innovation)
- Operations teams
- Procurement and supply chai**n**

**Skills & Knowledge** Essential**:

- Some experience of using price, range, display and space, upselling, margin or category optimisation to deliver commercial results
- Knowledge of external trends in the food and beverage and/or grocery industry (depending on brands allocated)
- Good understanding of the operational reality in units i.e. a good understanding of waste management and minimisation, labour planning and optimisation, equipment, space and layout etc.
- Proficient user of Word, Excel, PowerPoint and brand and category management systems
- Effective verbal and written communication
- Flexible and adaptable approach
- Ability to work at pace and effectively prioritise competing demands on time

**Desirable**:

- Analytical and commercial
- Good attention to detail
- Data-driven

**Equal Opportunities**

**_
Diversity and Inclusion is a priority at SSP. We are an equal opportunities employer committed to engaging all of our people, so they feel valued and motivated; we champion diversity, promote inclusion, and ensure equality. We respect and protect human rights and prevent discrimination; and we positively impact our communities. We encourage and welcome _**
**Job Reference: HO 00195

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