Head of Marketing and Communications

6 months ago

Swanley, United Kingdom Vercity Full time

**Head of Marketing and Communications**:
**London**:
The Head of Marketing and Communications plays a pivotal role in shaping the firm’s external and internal communication strategies, marketing efforts, overall brand positioning and lead generation.

This position is vital to ensure alignment of Vercity’s marketing and communication initiatives with its strategic direction and business goals, primarily focusing on building relationships, enhancing the business reputation, and driving client engagement and business growth. The role involves a blend of leadership, strategic planning, creativity, tech and data-savviness, and analytical skills to effectively communicate the firm’s value proposition, expertise, and services to target audiences, including clients, prospects, and industry partners.

Depending on the experience and capabilities of the person in this role, it is anticipated that it will have a place in Vercity’s Senior Leadership Team which serves as a driving force behind the business, providing strategic vision and direction, making key decisions, fostering collaboration and accountability, to ensure the long-term success of the business.

**Information**:
**Location**:
London. We are happy to discuss flexibility, but as it is a senior role in the business, there is an expectation that the successful person in this role will either be co-located with people in one of our permanent Vercity offices, with project site teams, or in a client’s office for 3-4 days/week, preferably 4.

**Reporting To**:
This role will report into the Head of Strategic Growth

**Time Commitment**:
Full-time

**Key Accountabilities**:

- Strategic Planning: Developing and implementing comprehensive marketing and internal/external communications strategies aligned with the company’s business objectives.
- Brand Management: Developing and maintaining a strong, coherent brand identity that reflects the firm’s values, areas of strategic focus, and market positioning, ensuring consistency across all marketing and communication channels.
- Market Insight: Understanding the competitive landscape, client needs, and industry trends and identifying opportunities which inform strategic marketing and communication plans to position the Vercity effectively in its target markets.
- Content Leadership and Management: Directing the creation and distribution of engaging, insightful and relevant content (such as thought leadership, case studies, and industry analyses) across various platforms to communicate and engage with both current and potential clients. Engage with and motivate staff at all levels to create content and authentically promote the business.
- Reputation Management: Managing the firm’s reputation through proactive public relations and media engagement to maintain a positive public image. Preparing for, and leading on, our response to any public relations crisis or negative press in a way that minimizes damage and maintains the organization’s reputation.
- Networking and Relationships: Building and nurturing relationships with clients, industry influencers, media, and other key stakeholders to enhance the firm’s visibility and market reach. If events (such as “private round tables” and awards) play a role in marketing plans, then this role would be responsible for the overall management and coordination of them.
- Performance Management: Overseeing the marketing budget and measuring and analysing the effectiveness of marketing and communication strategies to refine approaches, demonstrate ROI, and inform future planning.
- Effective procurement and management of the associated supply chain partners including third party support and systems.
- Leadership and Team Development: Leading the marketing and communications team, and supply chain partners, fostering an environment of continuous improvement, innovation, and professional development.
- Stakeholder Engagement: Engaging with internal and external stakeholders, including senior management, partners, and customers, to ensure alignment and support for marketing initiatives.
- Compliance and Ethics: Ensuring all marketing and communications activities comply with legal standards and ethical practices, including data protection and privacy laws.

**Key Performance Indicators (KPIs)**:

- We have company-level balanced goals and objectives which includes KPIs relating to People, Culture, Growth and Financial performance.
- The Head of Marketing and Communications will align with these KPIs, but it will be in their remit to propose subsets and operational-level KPIs to help monitor their progress and impact. It is expected that these could include metrics such as: Total number of on-target “Strategic Opportunities”, Number of Overall Leads, Number of Qualified Leads, Conversion rate of Qualified Leads to contractual commitment, Revenue per client, Revenue retention, Growth and Satisfaction (NPS) of identified “Key Clients”.

**Summary of other

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