Marketing Manager

2 weeks ago

Horsham, United Kingdom ACS Performance Full time

As the **Marketing Manager** you will be joining a Product & Services Marketing team, which reports in via the Product Director. You will have a Product and Services Marketing Lead heading the team, who also has a dotted line into the Head ofStrategic Marketing, the lead for their Marketing Community of Practice.
- Execute on the marketing strategy for your product area(s) to drive awareness, sales, leads and support customer retention (through supporting usage, up-sell, and cross-sell)
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Supporting institutional sales and marketing with accurate, up-to-date product information, and guidance on the most compelling content to drive usage and secure subscriptions
- Work collaboratively with a variety of stakeholders across regional marketing, content acquisition, sales, product management and the wider marketing community of practice to ensure there is buy in to future marketing campaigns and resources are maximised
- Target market segments with integrated marketing campaigns to generate demand and convert into leads. Measure and report on the performance of campaigns
- Create a variety of content, own the appropriate social media channels for your area and ensure appropriate content is deployed, either directly or indirectly through the team

To be successful in this role of **Marketing Manager** we would love to speak to anyone who has experience of:

- An understanding of successful marketing techniques
- Numerical literacy and an ability to work with data and analytics
- Previous experience in a junior marketing role, ideally in a related industry; publishing or academic experience is highly desirable
- The ability to translate strategy into actions and key deliverables, encouraging collaborative working in a matrixed environment
- Strong organisational skills and the ability to prioritise across a workload
- Established knowledge and passion for the research landscape and industry trends
- An innovative thinker, willing to experiment with new ideas
- A proactive, enthusiastic team player who can positively take ownership of their area and inspire the same in others

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