Marketing Executive
4 days ago
**MARKETING EXECUTIVE (Xpect Furniture)**
**Location **Castle Donington
**Role Objective**:
Specific responsibilities will be:
- Maintaining the content of the Xpect website - updating product detail and developing blog content.
- Creating show-specific website landing pages enabling exhibitors to place orders.
- Liaison with Xpect sales team, and exhibition organisers to access exhibitor lists.
- Liaising with customers create compelling case studies and obtain testimonials.
- Liaising with Xpect team to build library of images from shows, and commission professional photography as required.
- Social media management - creating plans and posts primarily for LinkedIn, Instagram and Twitter and analysis of results.
- Co-ordinating the presence of Xpect at trade shows and exhibitions; liaison with suppliers and management of logistics.
- Management of customer data through HubSpot CRM.
- Tracking enquiry attribution, and reporting on ROI of PPC activity - assisting the Xpect Marketing Manager in compiling monthly management reports on Marketing activity and leads.
- Supporting the Marketing Team to improve the organic ranking of Xpect website and delivery of SEO improvement plan.
- Support the Marketing Team in developing tender responses for Xpect.
**Skills and Experience**
- **Essential**:_
- Minimum 2 years’ experience in a B2B marketing environment
- Strong copywriting ability for marketing collateral
- Working knowledge of a CMS (Wordpress would be an advantage)
- Strong communication skills
- Strong Microsoft Office Skills
- Experience of creating and scheduling social media content
- **Desirable**:_
- Experience of events and exhibitions
- Experience of Adobe Creative Cloud
(Photoshop/Illustrator.Acrobat/InDesign/Dreamweaver)
- Experience of using a CRM (HubSpot would be an advantage)
**Core Competencies**
- Possess excellent communication skills both written and verbal
- Demonstrate strong organisational skills, a thorough work approach and an eye for detail
- Possess a proven ability to work to a deadline and manage the demands of multiple tasks.
- Proactive and creative in content creation
- Ability to work as part of a team
**Mobility Requirements**
- A full clean driving licence is required for the role and a willingness to travel as required.
**Additional Comments**
This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.
**Job Types**: Full-time, Permanent
**Salary**: £20,000.00-£25,000.00 per year
**Benefits**:
- Casual dress
- Company pension
- Cycle to work scheme
- Free parking
- Life insurance
- On-site parking
- Sick pay
Schedule:
- 8 hour shift
- Monday to Friday
**Experience**:
- B2B marketing: 2 years (required)
- Copywriting: 1 year (preferred)
- Content management systems: 1 year (preferred)
Work Location: One location
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