CRM and Insights Lead

6 months ago

Milton Keynes, United Kingdom Homebase Full time

As the CRM and Insights Lead, you will be responsible for developing and implementing effective CRM programmes to enhance customer satisfaction, build loyalty, and drive overall business performance. Additionally, you will play a crucial role in generating actionable insights from data to inform strategic decision-making across Homebase._

**Working hours**: 35 hours per week, Monday - Friday (8am - 4pm, OR 9am - 5pm) - flexible working arrangements, may be available, depending upon individual circumstances.

**Location**:Milton Keynes, however, we operate a flexible hybrid policy which means that you decide what works best for you If that means working from home, then work from home. If you prefer to work in an office then you're welcome to work from the office. **For this particular role, we ask that you be available to visit our Milton Keynes, Store Support Centre for 2 days per week (Tuesday & Wednesday) - this may increase to 3/4 days per week for short periods in the run-up to our peak season.**

**Salary**:_£35,000 - £42,000 (depending upon experience) plus bonus earning potential._**

**Key Responsibilities**:
**CRM Strategy & Plan**:

- Build strong relationships with the CRM agency and insight partners.
- Analyse customer behaviour, preferences, and trends to inform marketing and sales strategies.
- Provide regular reports and dashboards to senior management, highlighting key performance indicators and actionable recommendations

**Insights**:

- Plan and execute targeted marketing campaigns based on CRM insights.
- Monitor and measure the effectiveness of campaigns, adjusting strategies as needed for optimal results.
- Write and create compelling content that brings Homebase's personality to life and reinforces our brand's credentials.

**Marketing Campaigns & Trading**:

- Develop and execute comprehensive CRM strategies with our delivery partner to enhance customer engagement, retention, and satisfaction.
- Collaborate with cross-functional teams, including commercial and other marketing channels, to align CRM initiatives with overall business goals.

**About You**:

- Minimum five years’ experience in a CRM role
- Agency relationship management experience
- Passionate about CRM and communications
- Excellent attention to detail
- Strong communication/copywriting skills
- Ability to prioritise workload

**What can we offer you in return?**

**Making your pay go further**
- 20% team member discount for Homebase when shopping in-store and online, available from your very first day with us
- We’ll allow you to enhance your pay through our fantastic, discretionary bonus plan
- Our Hapi To Be Home wellbeing portal helps you save money on everything from your weekly food shop to a fun night out with friends and family

**Supporting your wellbeing**
- Holiday starting from 24 days plus bank holidays, rising with service
- You’ll have access to Health Care Cash Plans so you can claim money back for your everyday health, including, optical and dental care
- You’ll have 24/7 advice and information on any health concerns through the Bupa Anytime Healthline
- Our Team Member Assistance Program offers a suite of tools to support a healthier and happier life, including access to our 24-hour confidential helpline and access to the ‘My Healthy Advantage Wellbeing App’

**Always growing together**
- We'll offer you learning and development opportunities to give you the tools to do your job and there is also the opportunity to earn recognised qualifications from City and Guilds and to gain apprenticeship qualifications to enhance/develop you in your role or career with us
- Our monthly Lunch and Learn sessions will help you grow with talks from external and internal speakers

Sounds like a team you’d like to be part of? Click **'Apply'**

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