Customer Data Platform Specialist
1 week ago
**The Role**
The role of Specialist — Customer Data Platform (CDP) at Pierian is for go-getting digital and data specialists to advance their skill-sets in analytics and audience platforms and the mar-tech + ad-tech eco-systems. The role sits within Pierian Labs, our platform development hot-house where Marketing and eCommerce specialist work closely with software engineering teams to enable brands such as Vodafone, Sky, The AA and Pernod Ricard.**Responsibilities**
The CDP role is unique from a martech standpoint - you are well positioned to influence CRM, Owned and Paid-Media roadmaps with our global clients as well as work with Pierian Labs developers on cuttiong-edge use cases. Onece your are upto speed you will:
Collaborate with marketing teams to understand business requirements and translate them into technical specifications for data integration, segmentation, and personalization use cases.
Design and develop data models, profiles, and segments within the CDP (e.g., BlueConic, Tealium or AEP) to enable personalized customer experiences and targeted marketing campaigns.
Create and maintain data governance practices, ensuring data quality, integrity, and compliance with privacy regulations (e.g., GDPR, CCPA).
Perform quality assurance, monitoring and troubleshooting data integration processes, ensuring data accuracy and timely updates within the CDP.
Stay up to date with industry trends, best practices, and emerging technologies related to customer data management and personalization.
Undergo Train-the-trainer programme for CDP Technical Specialist to train Pierian and Client teams to implement, operate and enhance CDP implementations, integratons and analytics.
Exploit AI and Machine Learning features - within the CDP as well as externally built by Pierian to evolve platform capabilities.
**Attributes, Experience and Qualifications**:
- Experienced in the implementation and operation of martech tools such as Tag Managers, Analytics (Tealium, Adobe / Google), Optimisation Tools (Adobe Target, Optmizely), Audience Management / CDP tools such as Tealium, Treasure Data, AEP or Blueconic
- JavaScript programming (intermediate to advanced) and basic HTML/CSS
- Optional: Familiarity with Data Warehousing, SQL
- Optional: Python/R programming and AI
- Team player looking to grow - we maintain our start-up vibe - with appetite to learn new compliementary tools and technologies across the digital marketing eco-system
**About Pierian Limited**:
**Salary**: £45,000.00-£50,000.00 per year
**Benefits**:
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Gym membership
- Work from home
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
Work Location: Remote
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