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Content Lead

3 months ago

Swindon, United Kingdom Nationwide Building Society Full time

**Contract Type**: Fixed Term Contract
- **Ref**: R00AOR03931
- **Closing Date**:03 June 2024

A fantastic opportunity has become available to play a key role within one of our squads, as Content Lead. There are several squads, and each squad is focused on delivering marketing activity for specific objectives.

As a member of the Customer Brand & Engagement community, you will sit within the Personalisation & Performance Marketing Team and will be responsible for defining the content strategy, goals and standards for assets produced by the squad. Ensuring these meet customer needs and drive commercial, customer & brand engagement outcomes.

The role requires copy and creative expertise across direct marketing channels, being able to lead teams to provide direction and clarity on what’s needed and support through delivery. It will require strong collaboration and stakeholder skills along with strong interpersonal and communication skills. You will need to be able to identify opportunities to optimise assets and the customer experience. If you are experienced in direct marketing, passionate and creative with strong leadership skills, then we want to hear from you.

We think every communication and interaction presents a unique opportunity to bring to life our brand promises allowing us to demonstrate our point of difference. This might be focusing on short term activation or how we deliver more longer-term brand building and emotional engagement with our customers, staying relevant at all stages of their lives.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

**What you’ll be doing**:
You will be responsible for defining the content strategy, goals and standards for assets produced by the squad to achieve our commercial & brand outcomes. Managing the content team within the squad to provide direction and clarity on what’s needed from a creative perspective, providing support and mentoring through delivery.

You will have line management responsibility for the content team within the squad-setting goals and having active performance conversations to ensure a high performing team.

You will understand how campaigns are performing against their key objectives and provide learnings and insight for future optimisations and test strategies to improve the campaign and customer experience. Working within your team to generate new, creative and innovative ideas.

You will be responsible for ensuring all campaigns delivered by the squad are on brand, on time and within budget. You will be responsible for the quality control of the assets produced. And for ensuring all assets meet all regulatory requirements, managing these assets through all relevant local controls.

Collaboration will be a key part of the role, collaborating within the squad, key stakeholders and third-party suppliers to ensure successful delivery of the campaign and onward journey. Ensuring you invest time in these relationships and ensure alignment on goals and outcomes. You will work closely with the Creative Centre of Excellence team to ensure we are delivering best in class creative and support with identifying opportunities to enhance skills and knowledge.

**About you**:
We’re looking for somebody who has;
- Line management experience with Leadership and mentoring experience
- Experience of leading teams to deliver a campaign
- Copy and creative expertise - experience in developing high quality customer communications
- A good influencer, confident at both writing and presenting, experience in creating engaging communications that capture an audience.
- Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables. Able to work within a well governed environment and optimise processes.
- Experience of managing and influencing internal stakeholders and agencies.
- Proactive and empowered to make decisions within a framework. Resilient in your approach, able to overcome setbacks and have a solution focused mindset.
- Experience working within a marketing or direct marketing environment, across direct marketing channels. Financial Sector experience is desirable but not essential.
- Be a self-starter and highly motivated, able to work in ambiguity and with a vague brief. Able to work autonomously as well as part of a team.
- **Say it straight** - This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
- **Push for better** - This is about aiming high and constantly looking for better in how we work together and serve our customers and membe