Head of Marketing, Primary

3 months ago

London, United Kingdom The Random House Group Limited Full time

We have an exciting opportunity for a **Head of Marketing, Primary** to join the Penguin Random House Children’s team on a fixed term contract basis to cover a period of parental leave, for 12 months.

Do you have extensive experience in marketing for children and family audiences? Do you know how to inspire and develop a team of exceptional talent? Are you able to articulate the value of audience-first thinking and consumer marketing to internal and external stakeholders, and balance both the short and long term needs of a high-performing creative business?

If you are an experienced marketer looking for a new challenge and you’re able to motivate and enthuse a team to deliver compelling, successful and audience-first strategies with a focus on the family market, this could be the role for you

This role is also one of a core team of custodians for our Puffin brand - one of the most well known and respected consumer brands in the industry - and is an influential part of the team who holds the brand strategy and channel strategy for Puffin.

Our Puffin Primary list (that’s 8-12 years) boasts every book a child could want, from powerhouse brands such as Diary of a Wimpy Kid, Lottie Brooks and Tom Fletcher; stellar debuts such as The Swifts by Beth Lincoln, City of Stolen Magic by Nazneen Ahmed Pathak and The Whisperwicks by Jordan Lees; to genre-defining non-fiction from household names such as Adam Kay.

Our creativity is inspired by different perspectives, so we strive for our culture to be one of belonging, where everyone feels welcome and where differences are celebrated. We want to work with a wide range of talent as we find new ways to tell our stories.

**Your key areas of responsibility will include**:

- Conceiving long term audience development strategies for our books and brands with a focus on the Primary (8-12) audience.
- Devising and overseeing the execution of brand marketing campaigns for Puffin including consumer-facing campaigns, experiential, events, CRM, plus trade-facing and retail engagement.
- Lead channel strategy across our owned channels for Puffin including on and offline campaign strategies with a focus on growing engagement and increasing sales.
- Champion consumer-first thinking within the Marketing team, the wider Brand, Marketing & PR team and the division as a whole including sharing of insight and campaign reporting.
- Ensure all campaigns are completely 360, aligned and integrated with colleagues across PR and Brand and always with a digital-first mindset, mirroring our audiences.
- Allocate relevant budgets across book and consumer, continually reviewing in line with expected and actual KPIs.
- Managing and developing a team of six marketers, from Senior Manager to Exec level.
- Significant proven experience leading audience-focused marketing campaigns in the children's media space
- In depth knowledge and passion for the children’s media landscape
- Proven experience of coaching, motivating and inspiring high-performance teams
- Proven experience working across multiple projects and campaigns at any one time
- Excellent relationship building and communication skills.
- An effective decision maker with a proactive approach and the ability to lead by example

**Applications instructions**

**What you can expect from us**

**Salary**:Up to £50,000 depending on how your skills and experience align to the role, plus benefits.

**Competitive benefits package**: Our people are the heart of our business, and we work hard to support a culture of responsibility and recognition.

Our benefits include:

- Financial - discounted shopping, season ticket loan, rental deposit loan
- Wellbeing - healthcare cash plan, employee assistance, gym loan
- Lifestyle - taste card, tech scheme, free and discounted books

**Hybrid working**: We’re experimenting with a hybrid way of working that suits the needs of each team. While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. This role is based in our Embassy Gardens office in Nine Elms (SW11 7BW), London. We’re currently three days in the office, and two days remote working, and we are happy to answer questions about this at interview stage.

**About Penguin**:We’re the UK’s largest publisher; made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of the word publisher. Here, you’ll work with a breadth of talent who all play their part to make each of our books a success. Together, we make books for everyone because a book can change anyone.

Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.

**Company**: The Random House Group Limited

**Country**: United Kingdom

**State/Region**: London

**City**:London

  • Head of Marketing

    3 months ago

    London, United Kingdom Chotto Matte - Head Office Full time

    Head of Marketing - Chotto Matte Here at Chotto Matte Head Office London, we are looking for an experienced Head of Marketing to join our team. It is a great opportunity to become part of a diverse, inclusive, and passionate environment that puts extraordinary culinary experience and customer service at the forefront. The Head of Marketing will help create...

  • Head of Marketing

    3 months ago

    London, United Kingdom Chotto Matte - Head Office Full time

    Head of Marketing - Chotto Matte Here at Chotto Matte Head Office London, we are looking for an experienced Head of Marketing to join our team. It is a great opportunity to become part of a diverse, inclusive, and passionate environment that puts extraordinary culinary experience and customer service at the forefront. The Head of Marketing will help create...

  • Head of Marketing

    3 months ago

    London, United Kingdom Chotto Matte - Head Office Full time

    Head of Marketing **Competitive Salary plus **10% Bonus.** Here at Chotto Matte Head Office London, we are looking for an experienced Head of Marketing to join our team. It is a great opportunity to become part of a diverse, inclusive, and passionate environment that puts extraordinary culinary experience and customer service at the forefront. The Head of...

  • Head of Marketing Uk

    3 months ago

    London, United Kingdom Sticks'n'Sushi Marketing Full time

    **We are looking for a strategic and tactical Head of Marketing to head up our UK market!** IRASSHAIMASE! **About the role** As the new Head of Marketing UK, you will have a unique opportunity to form the position and together with internal and external stakeholders play a key role in taking the commercial platform of Sticks’n’Sushi UK to the next...

  • Head of Marketing

    1 week ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time €90,000

    An exciting medical software-as-a-service startup in Central London is looking for a Head of Marketing to help the business expand into new markets. As Head of Marketing, you'll lead and execute our marketing strategy, driving growth and brand leadership. Overseeing both outbound and inbound efforts, you'll work closely with a talented team to ensure...

  • Head of Marketing

    1 week ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time €90,000

    An exciting medical software-as-a-service startup in Central London is looking for a Head of Marketing to help the business expand into new markets. As Head of Marketing, you'll lead and execute our marketing strategy, driving growth and brand leadership. Overseeing both outbound and inbound efforts, you'll work closely with a talented team to ensure...

  • Head of Marketing

    1 week ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    An exciting medical software-as-a-service startup in Central London is looking for a Head of Marketing to help the business expand into new markets.As Head of Marketing, you'll lead and execute our marketing strategy, driving growth and brand leadership. Overseeing both outbound and inbound efforts, you'll work closely with a talented team to ensure...

  • Head of Marketing

    1 week ago

    London,, UK, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    An exciting medical software-as-a-service startup in Central London is looking for a Head of Marketing to help the business expand into new markets.As Head of Marketing, you'll lead and execute our marketing strategy, driving growth and brand leadership. Overseeing both outbound and inbound efforts, you'll work closely with a talented team to ensure...

  • Head of Marketing

    5 days ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time €90,000

    An exciting medical software-as-a-service startup in Central London is looking for a Head of Marketing to help the business expand into new markets. As Head of Marketing, you'll lead and execute our marketing strategy, driving growth and brand leadership. Overseeing both outbound and inbound efforts, you'll work closely with a talented team to...

  • Head of Marketing

    1 week ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    An exciting medical software-as-a-service startup in Central London is looking for a Head of Marketing to help the business expand into new markets.As Head of Marketing, you'll lead and execute our marketing strategy, driving growth and brand leadership. Overseeing both outbound and inbound efforts, you'll work closely with a talented team to ensure...

  • Head of Marketing

    5 days ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time €90,000

    An exciting medical software-as-a-service startup in Central London is looking for a Head of Marketing to help the business expand into new markets. As Head of Marketing, you'll lead and execute our marketing strategy, driving growth and brand leadership. Overseeing both outbound and inbound efforts, you'll work closely with a talented team to...

  • Head of Marketing

    5 days ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    An exciting medical software-as-a-service startup in Central London is looking for a Head of Marketing to help the business expand into new markets.As Head of Marketing, you'll lead and execute our marketing strategy, driving growth and brand leadership. Overseeing both outbound and inbound efforts, you'll work closely with a talented team to ensure...

  • Head of Marketing and Events

    3 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £45,000

    Job DescriptionJob Title: Head of Marketing and EventsJob Type: PermanentIndustry: B2B Publishing and EventsLocation: Central London, Hybrid (c2-3 days per week)Job Summary:We are seeking an experienced Marketing Manager to join our team as an Events Marketing Manager. As a key member of our marketing team, you will be responsible for developing and...

  • Head of Marketing and Events

    3 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £45,000

    Job DescriptionJob Title: Head of Marketing and EventsJob Type: PermanentIndustry: B2B Publishing and EventsLocation: Central London, Hybrid (c2-3 days per week)Job Summary:We are seeking an experienced Marketing Manager to join our team as an Events Marketing Manager. As a key member of our marketing team, you will be responsible for developing and...

  • Head of Marketing

    5 days ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    An exciting medical software-as-a-service startup in Central London is looking for a Head of Marketing to help the business expand into new markets.As Head of Marketing, you'll lead and execute our marketing strategy, driving growth and brand leadership. Overseeing both outbound and inbound efforts, you'll work closely with a talented team to ensure...

  • Head of Marketing

    5 days ago

    London,, UK, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    An exciting medical software-as-a-service startup in Central London is looking for a Head of Marketing to help the business expand into new markets.As Head of Marketing, you'll lead and execute our marketing strategy, driving growth and brand leadership. Overseeing both outbound and inbound efforts, you'll work closely with a talented team to ensure...

  • Head of Marketing

    24 hours ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    An exciting medical software-as-a-service startup in Central London is looking for a Head of Marketing to help the business expand into new markets.To be considered for an interview, please make sure your application is full in line with the job specs as found below.As Head of Marketing, you'll lead and execute our marketing strategy, driving growth and...

  • Head of Marketing

    5 days ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    An exciting medical software-as-a-service startup in Central London is looking for a Head of Marketing to help the business expand into new markets.To be considered for an interview, please make sure your application is full in line with the job specs as found below.As Head of Marketing, you'll lead and execute our marketing strategy, driving growth and...

  • Head of Marketing

    1 week ago

    London Area, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    An exciting medical software-as-a-service startup in Central London is looking for a Head of Marketing to help the business expand into new markets.As Head of Marketing, you'll lead and execute our marketing strategy, driving growth and brand leadership. Overseeing both outbound and inbound efforts, you'll work closely with a talented team to ensure...

  • Head of Marketing

    1 week ago

    London Area, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    An exciting medical software-as-a-service startup in Central London is looking for a Head of Marketing to help the business expand into new markets. As Head of Marketing, you'll lead and execute our marketing strategy, driving growth and brand leadership. Overseeing both outbound and inbound efforts, you'll work closely with a talented team to ensure...