Head of Brand

6 months ago

London, United Kingdom IG Group Full time

Job Title

Head of Brand & Communication

**Job Description**:
Your role in the team

The UK is IG Group's biggest market by revenues, and IG is the biggest brand in the UK leveraged trading sector (by revenues). As such this is a prominent role in the UK team and the wider company. It sets the brand tone for the organisation and influences marketing choices in all our markets. The role reports to the UK Marketing Director and it is a critical role for the UK marketing leadership team. The UK is also a huge opportunity for IG. We start from a position of strength but we have opportunities to diversify into adjacent products; challenge other brands with higher customer volumes (but lower revenues); and grow engagement with our existing, loyal base. This role is all about developing and executing on that growth opportunity.

What you’ll do
- Own the UK brand identity, including a multi-million pound media budget and creative agency relationships (internal and external)
- Build on our 'In the market for more' brand strategy for the UK market: evolving, shaping and executing on communications across all brand channels, including our ECB sponsorship
- Collaborate with leaders of our acquisition, organic growth and customer engagement channels to drive integrated communications that support and enhance the brand strategy
- Collaborate with cross-functional teams (e.g., product, compliance, sales) to ensure the seamless execution of brand and communication efforts within overall business strategies
- Manage UK brand guidelines, ensuring consistency and effectiveness across all channels
- Monitor and analyse brand performance, market trends, and competitor activities to identify opportunities for differentiation and growth

Who we’re looking for

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you. We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role
- Proven track record of success in a senior brand or communication role - Extensive experience in developing and executing integrated brand and communication strategies that drive business results and market share growth
- Exceptional communication and storytelling skills, with the ability to craft compelling narratives that resonate with diverse audiences
- Strategic and analytical mindset, with the ability to derive actionable insights from market research, brand performance data, and competitor analysis - Strong leadership and management skills, with the ability to inspire and influence colleagues both in your own team and across the organisation
- Collaborative and cross-functional working style, with the ability to partner effectively with various teams and stakeholders, including senior executives
- Passion for staying up-to-date with the latest trends, technologies, and practices in marketing

How you’ll grow

When you join IG Group, we want you to have more than a job - we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way. And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride.

The perks

It really is more than a job. We'll recognise your talent and make sure that you can still have a life at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off... the list goes on.
- Performance-related bonuses
- Contribution to a Retirement Annuity
- Flexible working hours and work-from-home opportunities
- Contribution to medical aid for you, your children and spouse
- Risk benefit insurance
- Funding for training or studies relevant to your role
- Employee-led LGBTQ+, Women's, Black and Parents & Carers networks with annual budget for organizing events and projects that foster an open, diverse and inclusive culture

Where you’ll work

We follow a hybrid working model; we reckon it’s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, you’ll be welcomed i

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