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Marketing Executive

2 months ago

Altrincham, United Kingdom Cunning Plan Marketing Full time

**The Elevator Pitch**

We think Cunning Plan is a great place to work, with some lovely people, but we also know that if you’re as good as we hope, you’ll have options.

So the pitch

“We are seeking an ambitious and highly motivated individual to join our small team. You will work across a wide range of clients including retail, leisure and destinations. You will be involved in an exciting mix of campaigns from brand strategy to web design, social media and PR.

You must be energetic, creative and social media savvy with an ability to think on your feet when needed. Working directly with our experienced team, you will develop your career in a friendly but fast-moving environment.”

Read on for all the detail that you’ll need to understand

**What Will You Be Doing?**

We believe these are normally referred to as ‘roles & responsibilities’, but we prefer plain English.
- Creating content, if you don't like this side of the job, look away nowThis could mean drafting social media copy, updating client websites or maybe drafting e-newsletters. If it’s a piece of marketing that requires images or copy, chances are our client will expect us to get involved
- Your clients will want to understand success and what we are delivering. This means regular reporting on both performance of our work and updates on what is happening
- To deliver on some projects, you will need to find new external suppliers and then manage them within the project. We have a good selection to choose from already but at times you’ll need to go and find alternatives or people in new areas

**What Should You Be Good At?**

This is the skills and responsibilities section. What do we expect you to bring to the table.
- Being creative We know that's a bit nebulous but for us it means both ideas and execution. You can edit photos, you can write content but you can also come up with some different and relevant ideas
- The role involves checking a lot of ‘stuff’. So naturally we expect you to have meticulous attention to detail
- You’ll be a confident person that builds relationships and isn’t afraid of the word ‘networking’
- You won’t accept the first ‘no’ you get. You’ll push back at the right times and make sure you get the best result - that might be with clients, that might be with the management team
- We always say organised, but what does that mean? Well, you will be managing multiple clients across different projects. You’ll need to manage internal and external resources to deliver the services. You’ll be able to do this using the tools given to you, by recommending ones you like and all without needing to ask for someone else to plan things for you. You are the one in control. If you look at others and wonder why they flap so much, you are our kind of person
- Life isn’t simple and sometimes the answer isn’t obvious. As a business, we are always trying to push ourselves into new areas and sometimes that means we take risks on new things. This means you need to be a happy problem solver, someone comfortable taking the initiative and willing to learn
- You will be required to drive to client locations - it’s a bit boring to put in a job ad but it’s a reality

**What Sort of Person Are You?**

We are quite picky about the type of people we like to work with, so we thought we’d explain what sort of characters we prefer in the office.
- Care about doing a good job. It might be old-fashioned but we have a company value that says we won’t accept the average, we want to go that extra mile and we like working with people that get a buzz from doing a good job
- Remaining calm in a storm is vital, you’ll be juggling a lot of things, so you need to be able to take a breath, prioritise and plan to move forward
- Crowd pleaser. Nobody needs an ego hogging up the office, but we want confident people that like to shine and impress others

**What Sort Of People Are We?**

We expect you to be as picky as us, so here’s a little about who you’d be working with.
- The owners have run multiple, successful businesses over the last 20 years. In doing so, we have always put the focus on developing the team and having them shine
- As a result, we never micro-manage. We trust our team and give them the freedom to do the job we employed them to do. If you are struggling, don’t panic, we are also very approachable
- We work very hard. We believe talent is great but cannot compensate for hard work
- As a company, we love marketing, data, digital, social media and, as a whole, are quite nerdy - in a cool way of course
- We firmly believe marketing plays a massively important role in company success and we like to prove that to all our clients
- If we don’t like the sound of a project or client, we will walk away. Sticking to our values and respecting our team is at the heart of how we’ve grown all our businesses

**What Work Do We Do?**

It should matter what work the company does, so let’s tell you