Programmatic Account Executive

5 months ago

London, United Kingdom Merkle B2B Full time

**Company Description** About Merkle**

We are Merkle B2B, one of the biggest B2B agencies in the world, and further part of the incredible Merkle and Dentsu parent groups. Since our establishment as a global end-to end, the best B2B agency, we are growing at a rapid and exciting pace.

You will join a team of over 1,000 B2B specialists globally, being agency of record for some of the biggest B2B brands in the world where we provide service across our many practice areas, including Media, Creative, Insights and more. But don't just take our word for it - we've recently won The Drum's Best Large B2B agency award.
**Job Description** THE ROLE**

The Programmatic Account Executive role is important for ensuring the smooth running of all programmatic campaign activity and client interaction (calls, meetings) on the account. You will report into the Account Manager, and support the programmatic Account Managers, Account Directors and wider team for all internal and external comms and processes. You are here to learn, and open mind to learn from both those around you and the ample opportunities to take ownership of campaign activation - from ensuring campaigns are launched to match the right media plans, to managing campaign status and optimisation action logs to ensure no deliverables are missed and all deadlines are hit. We know great thinking comes from everywhere in the team, so you will be encouraged to immerse yourself in the industry, meeting with media partners, networking with other teams around the agency and working with their peers on other accounts to learn what great is and spot interesting opportunities to solve programmatic challenges on your account patch.

You will work at pace across many simultaneous programmatic projects either within one account or more likely across multiple accounts. You will develop your experience of programmatic account management and start to understand the wider programmatic strategy and planning process. Further you will work with other channel teams, strategists and external agencies to ensure the smooth delivery, activation, reporting and optimisation of campaigns for clients.
**Qualifications** THE KEY RESPONSIBILITIES**
- Support the campaign activation process across the account, from campaign builds to activation and optimisation
- Capturing of actions from calls and meetings to ensure clarity on owners and deadlines
- Building relationships with clients and media partners to help understand the clients’ programmatic requirements and the capabilities of our programmatic partners to help
- Maintain account files and documentation
- Gather programmatic specific market and media research, and compile reports
- Work with senior members of the performance team and account teams to maintain media plans
- Format, proof, and prepare PowerPoint presentations
- Support the AMs and ADs in all forms of finance booking and reconciliation, including updating PO trackers
- Monitor and reconcile client/vendor billing
- Report on campaign pacing, performance and optimisations
- Supporting the account leads and the wider agency leadership team with projects, including new business pitching, presentations, MB2B product development and award entries
- Immerses self and team in clients’ business: understanding their goals, external economic environment, markets they operate in, competitive threats and partner agencies; know client’s products inside out and applies this knowledge to deliver, client plans and service

**THE MAIN BEHAVIOURS**
- Curious, engaged, passionate and stay up to date with industry trends about your clients, MB2B and the media industry
- Ability to multi-task across multiple workstreams and accounts
- Ability to support campaign activation from start to end
- Manage multiple partners - from our teams, to media partners and of course clients
- Experience maintaining clean records of sales outreach and contacts in a CRM, ensures that deadlines are met, calls and meetings are on time, meeting notes are captured and circulated
- Takes on challenging projects/problems and works with the team to find solutions
- Isn’t afraid to work independently or as part of a team to complete projects
- Spots potential opportunities for new programmatic tactics to take to AMs or the wider team for potential future testing on plans
- Sees patterns in data, understands what it means and can translate it into optimisation recommendations to improve performance
- Knows who their broader partner group are and ensures they are kept informed
- Creates helpful client and media partner proposals on a range of topics, not just their own brand / area / expertise

**THE EXPERIENCE**
- Experience with the media industry
- Experience researching and generating leads, with solid mathematical understanding
- Experience maintaining an organized and up-to-date pipeline of opportunities and organized
- Experience establishing communication and engagement with prospects
- Knowledge of Micros

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