Programmatic Account Manager
6 days ago
**Job Description** The Programmatic Account Manager is an end-to-end role which involves all from media planning through to campaign management.
You’ll work across an exciting range of truly global clients and be responsible for contributing towards client success, and the Zenith Global Programmatic team’s growth and offering.
- The campaign management element of the role will involve delivering and maintaining best practice implementation for optimisation and campaign set up across a variety of demand-side platforms whilst providing insights into the best strategies and tacticsto achieve your client’s business objectives.
The Zenith Global Programmatic Team manages an exciting portfolio of global brands so they’re numerous opportunities to get involved and support on the wider portfolio.
**Responsibilities**:
- End-to-end account and campaign management for your clients which includes media planning, finance, campaign setup, optimisation, and reporting
- Own the day-to-day relationship with key stakeholders including planners/account team and client
- Contribute towards programmatic strategy and media planning; recommend forward thinking strategies and innovations
- Coordinate campaign requirements such as assets and tags to ensure timely campaign setup
- Oversee pacing and performance across all campaigns for assigned client accounts
- Manage all expectations for campaign performance, material requirements and campaign timings in advance of setup
- Be the programmatic expert for the client on campaign performance and optimisation, providing insights into the best strategies and tactics to achieve the client’s business objectives
- Manage Programmatic Executive/Senior Executive and Publicis Global Delivery (PGD) support
- Understand and effectively communicate the Zenith Global Programmatic proposition, technology and processes as related to the current and prospective agency accounts for which you are responsible.
- Support the Programmatic Account Director on areas that will further the Zenith Global Programmatic team’s development and product offering.
- Support with encouraging a culture of knowledge sharing
- Build training materials and best practice documentation to cascade down to the team
- Create and present case studies which showcase strong performance and innovative solutions
- Attend relevant internal, client, media owner and technology partner meetings and events as appropriate
- Contribute to new business initiatives and workflows (i.e. written proposal submissions, idea development, pitch slides and account transitions)
- Design measurement solutions which showcase the efficacy of campaigns
- Support with the career progression and line management of Programmatic Executive and Publicis Global Delivery (PGD) support
**Qualifications**
- Experience within programmatic
- Self-driven, results-oriented, solutions-focused with a positive outlook
- Proficient in major DSPS (i.e. Google’s DV360, Amazon AAP, Tradedesk) and extensive knowledge of the RTB and wider programmatic landscape
- Effective at people management and compliant with following policies and practices in line with the talent team. Good knowledge around recruitment, performance management best practice, motivation, development plans and issue resolutions
- Advanced presentation skills
- Advanced communication and writing skills - working across the team, within the wider agency, with clients and media owners
- Strong analytical thinking and mathematical skills (knowledge)
- Demonstrated critical thinking and problem-solving abilities.
- Consistently over-delivering on client objectives
- The ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workload
- Excellent project management skills to prioritise tasks on these busy accounts.
- Be confident working with numbers and large amounts of data
- Be able to adhere to processes and best practices
- Highly organized and capable of working independently
**Additional Information**
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovationand best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups.These include VivaWomen, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
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