Programmatic Executive

1 week ago

London, United Kingdom Vodafone Full time

**Location**:The Speechmark, London (Blended home working)
**Salary**: Competitive + Vodafone Benefits
**Hours**: Full time (37.5 hours per week - Mon to Fri)

**What will you be doing?**

This role forms a critical part of Vodafone’s insourced media team, that will take full strategic and operational accountability of all biddable digital media disciplines (search, social, and Programmatic). This change reflects the next phase of digital transformation at Vodafone, and an emphasis on delivering against its Operating Principles of Transparency, Ownership, and Independence.

Success in this role at Vodafone will depend heavily on both their credible technical expertise and experience, but also their ability to work well in an extremely fast-paced and demanding environment, and in collaborating/influencing across teams.

**Key Accountabilities**:

- Part of team taking full end-to-end responsibility of Programmatic advertising (display, video etc), and setting discipline leadership across Brand and Performance media agendas.
- Integrates internally: Brand/Performance/CBU/EBU/Segments.
- Integrates with agency: across traditional and digital media planning/buying.
- Work with direction from Team Lead/Specialist to implement high level strategy.
- Campaign execution to deliver against media and business outcome KPIs, managing account, campaign tactics setting, reporting and optimisation.
- Participate in campaign goal, strategy, and hierarchy setting.
- Responsible for account builds on platforms, in line with best practice.
- Harness 1st and 2nd party data sets, to deliver effective segmentation and outcomes.
- Participate in campaign briefings wit CDP manage to build audiences based on campaign strategies (e.g. reach, consideration, retargeting, prospecting, x/up-selling).
- Implement trading strategies via publisher direct and PMP arrangements.
- Implement optimised configuration and integrations on technology platforms.
- Responsible for executing testing plan and providing high quality analysis.
- Review tagging and campaign strategies for further campaign and audience optimisations.
- Improve operational effectiveness, measured against ongoing process/capability auditing.
- Ensure right creative format use across social platforms, fulfilling media quality and personalisation goals, demonstrating A/B testing approach.

**Who are we looking for?**
- Understanding of Programmatic advertising based on hands on experience of managing display and video campaigns, across multiple channels and devices.
- Trading experience across open exchange, PMP and buying across all media types (Audio, Video, Display, Native etc).
- Understanding of display and Programmatic technology (e.g., DSPs, DMPs). Knowledge of AdForm (Ad Server, DSP), Amazon DSP, DV360, DoubleVerify advantageous.
- Knowledge of analytics, tracking, tag management/implementation, managing set up of DCO campaigns, and working with DMPs, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation.
- Brand and performance planning experience essential, demonstrating knowledge in harnessing data and technology to deliver accountable media outcomes.
- Platform certifications i.e. Not essential, but desirable: Specified Analytics and ad technology (Ad Server and DSP - AdForm, DV360 preferred; DMP and Analytics - Adobe preferred).
- Proven track-record of driving projects and creating impact through pragmatic problem-solving.
- Be resilient and resourceful.
- Have polished presentation and communication skills.

**What’s in it for you?**

An excellent remuneration and bonus package with 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects. We offer an extensive benefits package that can be tailored to suit you and your family, including employee discounts, retail vouchers, pension plan and share schemes. We’re also proud to provide a Reconnect programme with flexibility to support individuals returning to work after a career break and our market-leading parental leave policies. We’re committed to supporting you throughout every step of your career at Vodafone.

**Together we can**

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please refer to the Accessibility section of our Careers website (careers.vodafone.co.uk) under Career Support, for guidance.

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