Market Research and Data Science Consultant
5 months ago
**Career Area**:
Marketing
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Title: Market Research and Data Science Consultant**
**Salary: £52,380 + Dependent upon experience**
**Location: Peterborough, Cambridgeshire**
**Benefits**:
- **25 days annual leave**
- **Up to 12% Bonus**
- **Contributory pension scheme - Caterpillar will double the employee's contribution Up to 10%**
- **Contributory share scheme - Caterpillar will match 50% of the employee's contribution.**
- **Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase **.
**Flexible working arrangements will be considered for this role, in-line with the needs of the business.**
**About IPSD**
**Job Summary**
A fantastic opportunity has become available for a Market Research Consultant and Data Scientist to join our Sales, Marketing, Servicing & Parts (SMSP) Market Insight team in Peterborough.
The team is responsible for enabling the business to make informed commercial decisions by using research and data analytics to identify and communicate industry trends with an emphasis on industry, customer and competitor insights.
In this role you will be an off-highway industry data expert, understanding market insight, competitor activity, identifying and communicating trends whilst identifying future power systems direction.
**Additional Info**
- Hybrid Working on site in Peterborough, 3 days per week
- Minimal global travel
**What You Will Do**
- Gather, analyse, and interpret data to identify market trends and insights and present insights to business partners regarding implications on product, service or customer experience development.
- Analyse and interpreting data, providing detailed observations and insights.
- Recommend actions to take based on insights and provide strategic conclusions / recommendations.
- Understand business needs and design appropriate quantitative / qualitative research plan to generate focused insights for highly complex or highly strategic initiatives.
- Help the business make informed commercial decisions by using data analytics to identify and communicate trends.
- Manage more complex market research processes, including agency management, and collaborating with cross-functional counterparts to influence key strategies and execution decisions.
- Use industry standard statistics and data visualisation packages. Alteryx, Tableau, Power Bi and Salesforce.
- Determine, implement, and monitor market research strategies, process, tools and techniques.
- Manage external data providers to ensure quality of data research and compliance.
- Work with the global sales team, distributors, and dealers to find innovative ways to collect market information whilst ensuring we adhere to our compliance framework.
- Work with Commercial, Marketing, New Product Introduction (NPI) and Programme teams to ensure that competitive and industry intelligence is fully utilized.
- Ensure processes are in place to share data and validate the quality of data sets.
- Develop and conduct market intelligence training with teams across the globe.
**What You Have**:
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Extensive Experience:
- Facilitates creation of the 'right' products and services to resolve customer business issues.
- Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement.
- Advises others on creating customer focused environments in various scenarios.
- Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.
- Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives.
- Communicates and models the criticality of customer focus as an organizational strategy.
Data Gathering & Analysis: Knowledge of data gathering and analysis tools, techniques, and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion, goal, or judgment.
Level Extensive Experience:
- Advises on advanced data gathering and analysis methodologies and technologies.
- Oversees data gathering and analysis activities within the organization.
- Documents sources and validates the accuracy of data analysis by evaluating the pros and cons
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