Senior Medical Copywriter

7 months ago

Manchester, United Kingdom Avalere Health Full time

**About Avalere Health**

Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries.

Our 1,500+ experts combine their knowledge and expertise across our core disciplines — Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology — to create the connections that make better health happen.

Avalere Health partners with its clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.

We live and breathe our five values in everything we do: _We are authentic. We act with integrity. We value difference. We play for the team. We enjoy the journey._ At Avalere Health, we imagine a healthier world and create the connections to make it happen.

**Location**

**Hybrid**: London or Manchester

**Remote**: UK

**About The Role**

Senior Writers are responsible for creating scientifically robust and compelling promotional copy, translating data into engaging storytelling using powerful ideas and concepts. They own the science and work closely with Conceptual Copywriters, Art Directors, and Designers to create content and messaging that is highly engaging, affective, and memorable. You will be able to work with a high level of independence and autonomy. You will be a trusted team member, both internally and externally, having built a strong relationship with your clients and their medical teams. You will become an insight-driven strategic member of the team, acting as scientific and editorial consultant to accounts and proactively driving your accounts forward by thinking “beyond the day job” to anticipate and analyse where the needs of clients align with market opportunities and wider products in the Avalere Health offering. Where appropriate, you will support and delegate to junior writers, providing constructive and timely feedback. You will act as mentor to junior writers and help to identify training opportunities for other writers, as well as yourself.

**Knowledge and Skills**:

- Demonstrate a thorough knowledge of the healthcare comms environment, including a deep understanding of the ways in which our clients work and the business problems they face.
- Be a brand ambassador on key accounts. Source, manage and maintain complex bodies of evidence for your key brands and own the info within; contribute to brand strategy, regularly attending tactical team meetings.
- Create appropriately tailored copy across a range of material types (e.g., web copy, visual aids, animations, etc.) and audience types (e.g., specialists, HCPs, patients, adaptations for different customer segmentations, etc.)
- Adapt technical language into simple, audience-appropriate copy.
- Ensure work is scientifically accurate and substantiated, maintaining up-to-date reference packs for each job.
- Challenge data/claims/client requests where necessary.
- Be up to date on legislation and regulatory processes.

**Presentation**:

- Share scientific insights with colleagues and clients.
- Sell in your work to colleagues and clients, clearly and convincingly with passion and confidence.

**Consultancy**:

- Provide scientific consultancy inside and outside the agency; attend client meetings confidently vocalising your thoughts.
- Develop lasting relationships with clients (medical and marketing).

**Creativity**:

- Understand the function of the creative department and master the creative and copy operational processes.
- Adapt various types of technical language into audience-appropriate copy.
- Be passionate about bringing narrative excellence to health comms.
- Be a proven high-level creative thinker with a strong conceptual track record.
- Work with others to develop your creative ideas; take a leading role on creative campaigns.
- Stay close to the evolving edge of print, digital and experiential communication, taking inspiration from industry award winners and the world at large.

**Proactivity**:

- Observe and act on current trends and research in your therapy area/s, share your knowledge widely.
- Anticipate and actively seek out incoming work.
- Prepare yourself for briefings, coming armed with the necessary pre-reading and questions (if possible)
- Take full advantage of training on offer; execute training tasks on time and with flair.
- Find opportunities to guide and support less experienced writers.
- Help to identify training opportunities for the medical writing team.

**Quality**:

- Write well-constructed sentences in plain English.
- Reliably produce high quality, on-brief work that solves client’s business problems in outstanding and original ways.
- Proofread own work and gain overseer approval at established check points.
- Help to drive quality writing across the department; provid

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