Medical Copywriter

3 months ago

Manchester, United Kingdom Avalere Health Full time

**About Avalere Health**

Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries.

Our 1,500+ experts combine their knowledge and expertise across our core disciplines — Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology — to create the connections that make better health happen.

Avalere Health partners with its clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.

We live and breathe our five values in everything we do: _We are authentic. We act with integrity. We value difference. We play for the team. We enjoy the journey._ At Avalere Health, we imagine a healthier world and create the connections to make it happen.

**Location**

**Hybrid**: London or Manchester

**Remote**: UK

Medical Copywriters at Avalere Health are responsible for creating compelling promotional copy and translating data into engaging storytelling using powerful ideas and concepts. They own the science and work closely with Conceptual Copywriters, Art Directors, Designers and User Experience specialists to create content and messaging that is highly engaging, affective and memorable.

A Medical Copywriter will be expected to write to a high standard, showing strong use of vocabulary, grammar, and sentence flow. They must be adept at interpreting medical data and extracting information relevant to the target audience and campaign objective while remaining compliant to industry standards of medical communications.

For those who show an interest and an aptitude, there is an opportunity to develop their conceptual skills, with the option of working towards a conceptual copywriting pathway.

**What You'll Do**:

- Producing scientifically robust and compelling copy for branded and unbranded campaigns
- Working with scientific source material as well as researching data as needed
- Producing content for a variety of target audiences (specialists and nurses to patients and the public)
- Working with a designer or an art director to create sound communication ideas that are on brief, on brand, and on target.
- Developing a conceptual theme into finished deliverables through compelling promotional copy
- Interacting and presenting to clients - face-to-face and on calls - instilling confidence in them by demonstrating knowledge of the brand, project and data
- Addressing client feedback in a professional and helpful manner
- Support pitch work as needed

**About You**:

- Have solid copywriting experience with a portfolio of examples
- Demonstrate some versatility in adapting tone-of-voice for different audiences and communication channels and scenarios
- Have an awareness of sector activity, communications etc, with a good understanding of ABPI guidelines
- Be able to digest and question a brief
- Be able to understand and interpret market insights and strategy
- Contribute to a collaborative working environment
- Input into tactical brainstorming and brand communication strategy, using strong scientific principles
- Show a good understanding of communication techniques, including ideas and concepts, and even an interest in developing their conceptual abilities.

**What we can offer**

Avalere Health aims to empower every employee to develop and thrive. We empower our team with the tools, skills, and support needed to think differently and to solve healthcare’s most complex challenges.

At the center of our people-led culture is our Career Experience team, whose mission is to provide every employee with a purpose-driven career. We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.

We are committed to embedding diversity and inclusion in every aspect of our organization. We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.

We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employ

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