Senior Copywriter
3 weeks ago
**Overview**
Brand new opportunity with an established, fast growing marketing agency in Manchester, who work with clients across manufacturing, tech, AI, SaaS, and professional services with strategic digital marketing and sales services across multiple disciplines including website development, video marketing, paid media, inbound content marketing, marketing automation and CRM software implementation.
We are looking for a Senior Copywriter with at least three years experience providing strategic content direction for client lead-generation campaigns and online assets.
The role is hybrid / remote with 2 days from office in Manchester city centre and 3 days from home.
**The Role**
The Senior Copywriter will be the clients’ trusted adviser in how to use content to achieve their marketing and customer service objectives. The role will also lead and develop a team of internal copywriters and freelancers in the detailed planning and delivery of engaging and purposeful copy. You will be an expert in understanding how to switch tone of voice for different B2B audiences, and tailor content to the challenges of individual personas.
- Leading the inbound and website content delivery team to create engaging, high-value, conversion-driven content across our inbound client portfolio;
- Providing the content team with clear leadership, direction and training while motivating and inspiring a positive working culture;
- Contributing to new and existing client pitches, providing strategies and content insights.
- Reviewing current processes and optimise team performance;
- Contributing to monthly reports and working with other Heads of Department to ensure accurate resourcing planning;
- Managing the workloads of the content team to meet internal and client deadlines;
- Leading workshop discovery sessions (including persona development), and briefing sessions with senior stakeholders at our clients;
- Planning, researching, and creating detailed inbound content plans based upon Consultant briefs for campaign themes, personas, USPs, and buying journeys;
- Maintaining quality control across all inbound content including the amends process liaising with clients, marketing consultants and the content team (internal and freelance);
- Building the team and supporting the training and development of junior copywriters.
**Requirements**:
- 3+ years experience creating high-value content in a B2B marketing context, such as long-form blogs, ebooks,editorial pieces and video scripts.
- Exceptional journalistic skills, including researching and interviewing.
- A desire to keep on top of the latest trends in digital content.
- Experience in managing a team of copywriters.
- Proven track record in a client facing environment, advising clients on the use of content in their business, winning the trust of client experts and senior managers.
- Multiple plate spinner
**Salary: £35,000 - £40,000**
**Location: Manchester / Remote (hybrid working)
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