Senior Copywriter

5 months ago


Manchester, United Kingdom ao.com Full time

**About The Role**:
AOers are passionate about helping customers find the best electricals for their homes - and this journey starts with our really, really good marketing content.

Our Copywriters are the difference between "10kg washing machine" and "You can fit an entire double duvet into this machine", they’re doing the important job of turning the technical and complicated into real, friendly, easy-to-understand language.

There's never been a better time to join AO's Creative Studio as we continue to drive our brand forward and make sure our environment is one where creatives like you love to be. If you're looking for a role where contributions are key, abilities are enhanced and perspectives always valued, then good news, you've found It

We know we work better when we’re together, so all our AOers come into the office Monday - Friday. We collaborate more easily, have continual conversations, we’re more creative and give better support and all this makes us more motivated and even better at what we do.

**Here's What You Can Expect To Be Doing**:

- Deliver consistent, high-quality written content that is on-brand and within Tone Of Voice
- Attend briefing or ideation meetings in place of Head of Copy where required in order to receive briefs from stakeholders
- Be able to bring strong, well-thought-out creative ideas to internal and stakeholder meetings
- Help develop strategies for copy and content elements of marketing campaigns
- Proof, edit and sign off copy produced by other writers in the team
- Manage multiple projects and/or campaigns for different stakeholders and across different channels
- Work closely with creative leads to develop and deliver brilliant marketing campaigns

**A Few Things About You**:

- Experience in a senior copy-related role, ideally in an e-commerce or commercial role
- Experience in content planning and creative strategy involvement
- Experience in scripting for broadcast channels - not essential but strongly preferred
- A solid understanding of different writing styles and tone of voice
- Mentoring skills; either mentoring experience or taking the lead on projects or within a team where there are more junior or apprentice writers
- An understanding or a toe-dip into AI could be helpful but is by no means a deal-breaker. We use it where it’s right but it’s our job to write

**A Bit About Us**:
When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re known for helping our customers brilliantly - and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things.

**Our Benefits**:
Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll be rewarded inside and outside of work.
- 25 days holiday - earn more days the longer you’re with us, with the option to buy more too
- Carry any leftover annual leave into the next holiday year
- Free on-site breakfast
- £200 annual attendance bonus
- Enhanced Maternity, Paternity and Adoption Packages
- 2x fully paid charity days a year
- Internal first approach to recruitment - you get first dibs on any new jobs across the business

To see all our benefits and perks, visit our AO Benefits page.

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