Communications and Marketing Officer

4 weeks ago

Edinburgh, United Kingdom RECRUITMENTiQ Full time

RECRUITMENTiQ is working with one of Scotland's most prominent charities to assist with their recruitment of a full-time Communication And Marketing Officer.

Our client is looking to appoint an experienced Communications and Marketing Officer who will play a key role in the delivery of their strategy for 2021-2025, delivering effective services that make a difference in communities across the country.

**The Role**

We have recently developed a refreshed brand identity to enable us to improve our profile, recruit volunteers and grow our services. Our Communications Manager will build on this work and develop our internal communications and external profile.

As part of a small team of national staff, the Communications and Marketing Officer is responsible for managing all communications and marketing activities, both at a strategic level and on a day-to-day basis.

The Communications and Marketing Officer will also provide support to members, including newsletters, publications, and events related to the annual Festival.

**Main Duties and Responsibilities**
- Lead the implementation of a communications strategy in line with our overall strategic aims
- Support the implementation of the recently updated branding, ensuring all materials are consistent with the visual and verbal brand identity
- Manage all press and media activity, including working proactively with volunteers to maximise the value of local press opportunities
- Manage risk in relation to the organisation’s public profile and develop a crisis communications process to respond to any issues which may compromise this
- Manage and develop social media channels, creating engaging content and tracking performance to maximise the effectiveness of campaigns
- Manage internal communications with 14 volunteer teams across Scotland, and our more comprehensive network of c. 1200 volunteers and members, working with colleagues to streamline communications processes
- Lead the production of the organisation's publications, including Annual Reviews, newsletters, and materials for our services and volunteers. Experience in the use of InDesign will be advantageous.
- Lead on the production of supporting materials eg. posters and leaflets, with the ability to use pre-existing design templates and to develop new documents from scratch in line with St John Scotland brand guidelines
- Support the development of our volunteering strategy by contributing to volunteer recruitment and engagement, and seeking opportunities to celebrate and promote the work of our volunteers
- Develop engaging content across all communications channels for a range of audiences, including video materials
- Oversee the production of marketing materials, ensuring volunteer teams have effective material to promote the organisation and our services on the ground
- Manage the procurement and stock control of promotional materials and volunteer uniforms
- Plan, agree and manage an annual budget for communications and marketing activities
- Lead on communications, including producing an annual publication, managing communications for Order members, and event support around the annual Festival
- Work with the organisation's partners including NHS teams, Scottish Ambulance Service, Save a Life for Scotland, Scottish Mountain Rescue and Mountaineering Scotland to develop opportunities to promote our partnership working and raise our profile.

**Skills, knowledge, and experience that are essential**
- Experience developing and implementing a communications strategy
- Outstanding communication skills with a wide range of people including volunteers, beneficiaries, members of the public, Board members and partners, including verbal and written communication
- Experience working with volunteers and an understanding of their motivations and capacity
- Experience in producing high-quality printed publications
- Experience in planning and creating engaging and effective digital campaigns
- Excellent IT skills with the knowledge and confidence to use Office, Drupal, Mailchimp, Canva, Jotform, and equivalents
- Ability to work autonomously, manage own workload and multiple projects.

**Skills, knowledge, and experience that are desirable**
- Experience working in a national organisation with local delivery
- Experience using InDesign to create a range of materials from posters to publications
- Experience in creating video content including storyboarding, filming, and editing
- Knowledge of the health landscape in Scotland including government policy and the role of communities and voluntary organisations in improving health
- Driving licence and access to own car to enable engagement with our volunteer teams across Scotland.

The post is full-time, working 37.5 hours per week with some evening and weekend work as required to meet the needs of the role, for which TOIL is applied. the Charity operates a flexible working pattern; the role is currently office-based four days outof five in Edinburgh city centre, with one day working from home. Expansion of flexible working is currently being considered.

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