Performance Marketing Executive
3 weeks ago
Aviva’s GI Customer & Marketing team are looking for a forward thinking performance marketing executive to join a permanent basis.
You will be responsible for the successful delivery of TTL Marketing campaigns taking into account the end-to-end consumer journey, consumer and Customer Insight, Market Data and Insight and taking to market propositions and creative that drive business growth through our key target audience segments.
Key outcomes for GI Customer & Marketing team are to:
- Take to market compelling propositions, tools, and experiences which drive Brand preference with the core target audience and activate the GI Personal Lines Customer Strategy and Brand Portfolio in market to drive market share
- Create, monitor and optimise compelling through the line Marketing campaigns that have a direct benefit on new business growth as well as market leading retention
- Drive trading performance in the short and long term
**In 2020 Aviva introduced “Smart Working”. This means we offer you the split of working from home as well as coming in to our London or Norwich office when required.**
**Duties & Responsibilities**:
- You will work collaboratively with the Performance Marketing Manager, Media Manager and Content Marketing Manager / Exec as an individual contributor.
- Working with the Planning Managers who report to the Head of Strategy and Planning
- Under the steer of Performance Marketing Manager and in collaboration with the Media Manager and the Content Manager/Exec, develop recommendations for media, content and messaging choices across the customer journeys to deliver against the campaign brief targeting, positioning and performance objectives
- Working closely with the Performance Marketing Manager and Media Manager to shape media and mix testing
- Create media mix approach recommendations to ensure a cohesive campaign which targets the key audiences and delivers against performance targets
- Ensure campaign recommendations align with campaign brief objectives
- Shaping of media mix strategies with robust experiments to evolve our approach
- Stay on top of media/mix and marketing best practise and consistently seek improvements through engagement with 3rd parties e.g. Facebook and Google and via testing
**Skills & Experience required**:
- Any relevant marketing qualifications e.g. CIM, Google Certs (Preferred but not essential)
- Previous experience of performance campaign management and planning and involvement in measurement and media mix decision making
- Broad digital media experience and understanding of the influences of the mix
- Demonstrable project management experience
- Worked in a similar role within financial services (Preferred, bu not essential) or have a background of working in more customer journey orientated projects
**What **will **you **get **for **this **role?**:
- Salary of Circa £40,000 depending on skills, experience and qualifications
- Generous defined contribution pension scheme
- Annual performance related bonus and pay review
- Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days
- Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family. (Some exclusions apply)
- Excellent range of flexible benefits to include a matching share save scheme
**Working at Aviva**
At Aviva, we’re people with a purpose. To be with you today, for a better tomorrow.
We bring this to life by ensuring managing risk is at the heart of the way we all work. We love people who do the right thing for our customers, and our colleagues. We want people who speak up, who take responsibility, and who make good decisions.
The way we do this is important too. We’re all about our people - that’s you - so we can be pretty flexible. If you want to work from home some of the time or change your hours so you can pick up your kids or care for someone in your family, we’re very open to that. In fact, we don’t advertise roles as either part or full time, because we know each person has different needs, just as each business area has different needs. So, it’s up to you to discuss working hours during your interview.
*As defined in The **Equality Act 2010 **. By ‘ **minimum criteria’ **we mean you should provide us with evidence which demonstrates that you generally meet the level of competence required and have the qualifications, skills or experience defined as essential to perform the role.
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