Marketing Executive

1 month ago

Norwich, United Kingdom Atkinson Moss Full time

Working as a Marketing Executive, you will be responsible for supporting the communications team and implementing the marketing strategy, turning consumer insights into action, ensuring consistency in tone/voice, producing innovative marketing campaigns,and creating engaging content whilst achieving strategic aims through shaping the promotion of sales campaigns and supporting with recruitment activity.

Main Responsibilities:

- Working closely with a team of graphic designers and/or external agencies whilst briefing/project
- managing tasks to deadlines set.
- Creating and writing compelling literature and content for marketing activities for both digital and
- offline.
- Measuring and reporting performance of all marketing campaigns and assessing against goals (ROI
- and KPIs).
- Supporting the development of new and existing brands; drafting, updating and finalising brand guidelines alongside the communications team.
- Briefing, sourcing, and filing photography; supporting the creation of video content and podcasts through script writing and storyboarding.
- Responsible for marketing campaigns, working across all platforms (both digital and offline) to raise awareness of services and products.
- Delivering and monitoring of all social media channels alongside other members of the communications team.
- Devising and delivering impactful campaigns to grow audiences and increase customer engagement across all channels.
- Supporting event management through the booking and organising of attendance at local and
- national events (both virtual and in person); creation of new marketing materials and collation of
- existing items; liaising with staff attending and organising the couriering of event collateral as
- required; raising awareness of attendance and creating copy to promote and market the business at events.

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