Marketing and Design Officer

6 months ago

Lyme Regis, United Kingdom Lyme Regis Development Trust Full time

The Marketing Officer will raise and maintain the profile and brand identity of Lyme Regis Development Trust (LRDT). The main purpose of this role are to:

- Develop and implement marketing strategies to engage with the local community and increase awareness of the LRDT's mission and initiatives.
- Contribute to, and collaborate with colleagues and designers to create media releases, promotional materials, including flyers, posters, and social media graphics effectively communicating LRDT's messaging, events and initiatives.
- The Hub, our building on Church Street is often busy. The appointee should be aware that as in all small charities, there will be a need, when the situation arises to contribute to the smooth operation of The Hub.

**Key Tasks and Responsibilities**
- To gain a good understanding of our existing and potential customers and users and develop a successful marketing and customer development strategy.
- To promote Lyme Regis Development Trust as the key institution supporting the people of Lyme with wellbeing, food insecurity and related challenges
- To grow our customers and users, encouraging the rental of space within the Hub, supporting the letting of business units, increasing footfall to the Community Café and Seaside Store and promoting the work of our Youth Academy and other services
- To manage the development and production of LRDT’s print, press, web and social media content and material.
- To develop and maintain our supporter base and to write and distribute a monthly e-newsletter, working with colleagues and volunteers to generate engaging and creative content.
- To manage the public image of LRDT, ensuring our work is shared with relevant media, other charities, community groups, local authority and religious groups working for the collective improvement of Lyme Regis
- Updating third party websites with accurate listings and information
- Managing our social media accounts, producing and over-see the production of content
- Maintaining and updating our website in line with our existing brand identity.
- Monitoring and evaluating the effectiveness of marketing campaigns and provide monthly reports on social media and web performance for the CEO, Trustees and Directors of our Property Management Company.
- Working with the staff team to integrate marketing into the wider work of LRDT and helping to develop customer/user evaluation tools.
- Managing and maintaining relationships with regional and national press which includes working

with and maintaining contact lists and liaising with local press and key influencers, dealing with press enquiries, and acting as a spokesperson for LRDT where necessary.
- Developing and maintaining marketing partnerships and collaboration opportunities, keeping an up-to-date contacts database.
- Commissioning, designing and ensuring the production and distribution of on-brand marketing materials and the creation of audio-visual digital content.
- To liaising with freelance artists and other practitioners working at and for LRDT.
- Growing a library of current images and audio-visual content for use in all printed and digital materials.
- Recording media coverage through press cuttings, digital and marketing print to contribute to the content of the reports and LRDT records.

Lyme Regis Development Trust operates with a small team. All staff are expected to act as key holders and to act flexibly and cover for each other occasionally, when required with tasks such as welcoming and helping customers, users and volunteers who require assistance, providing a high level of care and attention.

**Person Specification**

**Essential**
- Previous experience of working in a similar marketing role.
- An excellent and creative communicator.
- An eye for detail.
- Able to think strategically.
- Creative skills with a good eye for design.
- Able to be proactive and act on own initiative when appropriate.
- Enjoy working as part of a small team.
- Able to work with many competing priorities.
- Understanding of how to develop a social brand through content while

maintaining a consistent tone of voice.
- Experience of using analytic tools for websites, search engines and social media

accounts.
- Experience managing multiple business social media accounts, including

scheduling posts and advertising.
- Confident in use of Mailchimp, Office, Eventbrite, WordPress or equivalent.

**Desirable**
- Experience of marketing in a charitable setting.
- Knowledge and understanding of Dorset and Devon’s demographics and challenges.
- Experience working with volunteers
- Good working knowledge of Canva and Adobe Creative Cloud

**Job Type**: Part-time

**Salary**: £12,243.00 per year

Expected hours: 18 per week

**Benefits**:

- Flexitime
- Free parking

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)

Ability to Commute:

- Lyme Regis, DT7 3BS (requir

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