Web Optimisation Specialist

3 months ago

Reading, United Kingdom Primark Full time

**Web Optimisation Specialist**

Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital specialists in the industry, you’ll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team.

**What You’ll Get**
The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first

Some of our benefits are:

- 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
- Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
- Primark Perks - Discounts with some local partner business to our offices

**What You’ll Do**:
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

- Feed new ideas into our Digital roadmap and manage these from concept through to delivery
- Promote a culture of experimentation to ensure that website changes and new developments are tested to achieve results
- Implement A/B, MVT experiences across the Primark websites and channels
- Use data insights, heuristic analysis and UX analytics tools to identify customer pain points
- Present recommendations to further enhance the customer journey, always striving for new opportunities across the digital channel
- Create and coordinate test hypotheses, facilitating discovery workshops, liaising with the data and analytics teams to agree measurement plans and validate assumptions
- Build wireframes to support the development of test variants within the testing platforms

**What You’ll Bring**
Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

- 4+ years’ experience in a similar role
- Experienced and passionate about building great online shopping experiences
- Technical experience with CSS and JavaScript
- Proven working experience with A/B testing platforms (Monetate, Dynamic Yield, Optimizely).
- Excellent planning and organisation skills, able to multi-task, plan, work efficiently to meet tight deadlines and prioritise workflow
- Experience with data visualisation tools for web analytics data (e.g. Google Data Studio or similar). Ability to identify user top funnel and highlight critical steps to address and monitor
- Experience with multiple user tracking tools and technologies (e.g. Contentsquare, Decibel) and Google Analytics

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

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