Senior Account Executive

4 months ago

Glasgow, United Kingdom Weber Shandwick Full time

**Who is Weber Shandwick?**

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. In Scotland, we energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world's leading brands and businesses e.g. Equinor, NewCleo, Amazon, Ikea, Statkraft, and Channel 4, to name a few.

We earn affection, attention, affinity, and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle, and energy. We are known for:

- Develop data driven insights and strategies to drive measurable impact
- Creating impactful creative campaigns that tap into culture
- Creating channel and platform agnostic campaigns that grow organically
- Delivering integrated campaigns that are earned-first but deliver for paid and owned

**A snapshot of the role**:
Weber Shandwick Scotland is looking for a talented Senior Associate to join our fast-growing Corporate team. You'll be joining a well-established team, where you'll have the opportunity to collaborate across our outstanding Scottish business, as well as with Weber Shandwick's UK and international network; while being guided and supported by some of the PR industry's leading corporate communications and public affairs professionals.

Ideally, you'll be able to draw upon your experiences and bring knowledge and insight into a range of sectors and industries, combined with excellent client servicing and corporate communications skills.

**What will you be doing?**
- Support delivery of an exceptional client experience by leading in the development of status reports, materials trackers, media trackers, conference/event trackers and managing logistics for client/team meetings
- Support the development of media/campaign strategies and provide knowledgeable recommendations
- Media pitching
- Collaborate with specialist practitioners within the practice and throughout the wider Scotland office to support in the delivery of integrated communications campaigns
- Oversee media research and the development of targeted media lists (top-tier, trade, specialist areas)
- Oversee research and development of media audits
- Oversee accurate and timely media monitoring and campaign results reports
- Stay on top of industry news, trends and influencers in specific industries and be able to link these to your clients' objectives
- Attend and lead sections of client meetings and/or teleconferences, overseeing the accurate capturing of meeting notes/actions
- Project management, leading event logistics and liaising with suppliers (e.g. production companies)

**Who are you?**
- Previous experience in Corporate/B2B/technology PR or marketing
- An interest in the complex world of B2B/Corporate comms - in fact, an interest in the world full stop. The Corporate team is an incredibly curious one, with interests spanning tech, sustainability, education, politics and more. We use this to bring fresh perspective, helping tell client stories through the lens of so many other industries
- An understanding and proficiency in both media relations and the delivery of an exceptional client experience
- A strong roster of journalist contacts with Corporate and vertical sector beats at titles covering international, national and trade/vertical sector publications
- Experience using standard PR tools (e.g. ResponseSource, Cision, Gorkana)
- Be an excellent communicator and possess exceptional writing skills, particularly the ability to digest complex information and turn it into compelling, understandable written copy
- A proactive approach to identifying opportunities for the client, practice and team
- Experience leading campaigns and being a day-to-day first point of contact for clients, with a track record of providing sound recommendations
- A proven ability to manage projects to deadline
- Experience mentoring team members effectively
- Attentive to detail and quality
- Fluency in Microsoft programs and digital/social media platforms, tools, and solutions

**Core Benefits**:

- Private medical insurance
- Group life assurance
- Group income protection
- Personal pension plan
- Employee Assistance Programme

**Flexible Benefits**:

- Buy or sell holiday
- Additional life assurance cover
- Critical Illness Insurance
- Personal Accident Insurance
- Dental insurance
- Travel insurance
- Health screening
- Gym discounts
- Cycle to work scheme
- Health cash plan
- Flexible working with our 3:2 hybrid work model
- 4pm Friday finish
- Equivalent of $250 USD for new joiners on 6-month+ cont

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