Marketing Assistant

2 weeks ago

Greenford, United Kingdom Base Furnishings Limited Full time

**Marketing Assistant**

Salary - 30-32K depending on experience.

**Description**

Base Furnishings Group, one of the largest B2B investor-focused furnishing companies in London, has been providing design-led furniture related services since 2010. We are currently seeking a talented Marketing Assistant with a strong background in graphic design to join our team. Reporting to the Marketing and Communications Manager, you will play a crucial role in our marketing and communications efforts.

As a Marketing Assistant, you will need excellent communication and project management skills, along with a genuine passion for digital marketing and graphic design. This role is for someone passionate about both design and marketing, ready to contribute creatively and strategically to our team. You should possess a solid understanding of the interactions between online and offline channels and demonstrate expertise in graphic design. In addition, knowledge of B2B marketing processes, strong time management skills, and the ability to lead communication with internal stakeholders to execute cooperative campaigns are necessary for success in this role. You will be responsible for shaping the corporate message in a friendly manner for our corporate client environment and managing the day-to-day execution of marketing processes across our group of companies. Leading the communication with other marketing teammate and collaborating across company structures to reach consensus on marketing and sales ideas will also be part of your responsibilities. You will deliver best-in-class marketing communication. As a key member of our marketing team, you will ensure that activities are connected with meaningful and relevant results. Flexibility and adaptability to fast-changing environments are crucial abilities for this position, along with strong communication, inventive thinking, and graphic design capabilities. We are seeking a team-focused individual with a growth mindset, offering a progressive long-term career path within our team.

**Within this role you would be required to**

1. Conduct thorough research to inform the development of marketing campaigns, and organise and schedule the deployment of these campaigns, ensuring alignment with our strategic goals and coherence in our messaging across diverse client demographics.

2. Utilise advanced graphic design skills to create engaging marketing content for our company’s website, brochures, and other media.

3. Ensure all visual content aligns with corporate branding and aesthetic standards.

4. Uphold our brand’s experience principles and maintain our voice across all customer touchpoints.

5. Produce clear, client-focused communications to enhance the customer journey and foster stakeholder engagement.

6. Ensure designs and layouts meet internal standards and effectively communicate our brand message.

7. Manage content across various social media platforms, including LinkedIn, Twitter, and Instagram.

9. Actively participate in the design and production of online marketing materials, emphasising creative and impactful graphic design.

10. Assist sales teams and collaborate with the web team and external vendors to produce coherent marketing efforts.

11. Aid the Marketing Manager in organising marketing schedules and project communications.

12. Analyse social media performance, competitor activities, and overall market trends to keep our content and strategies relevant and leading-edge.

13. Regularly evaluate the effectiveness of marketing activities.

14. Provide detailed reports and insights, suggesting actionable improvements for future strategies.

**Qualifications required**

1. Bachelor's degree in Marketing, Graphic Design, or a related field.

2. Minimum of 2 years of working experience in a marketing role with a strong emphasis on graphic design (experience and passion in the furniture sector or any B2B-focused industry is preferred).

3. Strong graphic design skills (e.g., Adobe Illustrator, InDesign, Adobe Stock, Photoshop), with a proven ability to create visually appealing marketing materials.

4. Proficiency in MS Office suite (included Outlook, PowerPoint, Word, Excel)

5. Experience with CMS platforms will be beneficial.

6. Excellent communication skills in English, both written and verbal.

**Skills required**

1. Portfolio or case studies showcasing commercial or non-commercial marketing work

2. Strong understanding of marketing principles and best practices, with a focus on digital marketing and techniques.

3. Knowledge of B2B marketing processes and the ability to adapt marketing messages to different target audiences.

4. Proficient in using graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other relevant tools.

5. Familiarity with content management systems (CMS) and website platforms, enabling you to create and update marketing content.

6. Analytical mindset with the ability to interpret data and metr

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