Digital Account Executive

2 weeks ago

Brighton, United Kingdom Yellow Fish Full time

**About us**

We are a Brighton based brand experience agency that is proud to partner to some of the world’s leading companies in both the B2B and B2C spaces. From delivering brand strategy and full event support for a leading automotive firm, to running global travel incentives for tech brands, to sampling campaigns for innovative FMCG brands. We are passionate about creating unforgettable experiences for our clients. Yellow Fish has exciting plans for 2023 and beyond and is looking for a brilliant individual to join the team.

**Duties**

**Client Relationship Management**
- Build and maintain strong, long-term relationships with our clients, serving a key point of contact for digital initiatives.

**Campaign Strategy and Planning**
- Help to develop campaigns tailored to each client’s needs, collaborating with internal teams to develop detailed campaign plans, timelines, and budgets.
- Suggest creative and impactful rewards that align with the client's budget and meet the demographic of their workforce.

**Campaign Execution and Management**
- Monitor campaign performance, analyse data, and provide actionable insights to optimize and improve campaign effectiveness.
- Supporting to ensure all campaigns are delivered on time, within budget, and meet or exceed client expectations.

**Data, Reporting and Analytics**
- Manipulate and sort data from raw spreadsheets to input into CMS
- Examine data for inconsistencies and manipulate to export results - relatively large scale
- Data analysis of the deliverable activity - to include statistic comparisons and reporting into well documented PowerPoint presentations for client use and Data manipulation and reporting on various campaigns and incentives.
- Generate regular reports on campaign performance, providing clear and insightful analysis of key performance indicators (KPIs) and metrics.
- Use data-driven insights to make recommendations for future campaigns and improvements.

**Business Development**
- Support with upselling opportunities within existing accounts by understanding clients' evolving needs and proposing additional campaigns/services.
- Support the team to prepare comprehensive and persuasive proposals, showcasing the benefits and value of our reward and recognition solutions to potential clients.

**Industry Awareness**
- Stay up-to-date with the latest digital marketing trends, tools, and best practices to continuously enhance our services and provide valuable insights to clients.
- The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post_

**Person Specification**
- Either a BA in Marketing, Business, Communications, or a related field or proven experience in digital marketing, account management, or a similar role.
- Strong understanding of various digital marketing channels, including social media platforms, websites, with Cvent desirable
- Exceptional communication and interpersonal skills, with the ability to build and maintain positive client relationships.
- Data-driven and analytical and proficiency in using digital marketing analytics tools to track and measure campaign performance.
- Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
- Results-driven, proactive, and self-motivated attitude.
- Attention to detail and high level of accuracy
- Ability to multitask and work under pressure in a fast-paced environment
- Strong problem-solving abilities and ability to adapt to changing circumstances

**Desirable**
- Brighton Based

**Job Types**: Full-time, Permanent

Pay: £25,000.00-£30,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Private dental insurance
- Private medical insurance

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- Account Executive: 1 year (preferred)

Work Location: Hybrid remote in Brighton

Application deadline: 31/05/2024

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