Senior Community Content and Communications

3 weeks ago

Milton Keynes, United Kingdom Badminton England Full time

**Introduction**:
Badminton is a sport for everyone.

Our 10-year strategy for badminton in England is focused on young people and inclusion.

We want everyone to pick up a racket and hit a shuttle, regardless of their gender, ethnicity, disability, sexual orientation, background, or circumstances, proud to be part of a thriving community and develop a lifelong passion for our sport.

We aim to deliver inspirational moments as we strive to become a top badminton nation in the world, by supporting our players and coaches to be successful at World, Olympic and Paralympic level.

We will continue to deliver the most prestigious badminton event in the world, the YONEX All England Open Badminton Championships - a truly exhilarating and memorable festival of badminton that showcases the best in the world, bringing together the global badminton community and inspiring the next generation.

We will connect more with everyone in our community to enhance everyone’s experience when they pick up a racket.

**Role summary**:
This is an exciting opportunity to support the delivery of Badminton England’s new 10-year strategy launched in September 2023. The role will be crucial in shaping and implementing a creative and transformational community content strategy that will be integral in engaging our existing badminton community and growing our connected audience, celebrating and promoting the badminton community and improving their quality of experience and driving additional revenues into the sport.

We are seeking to appoint an accomplished, creative content specialist. This newly developed role will proactively lead in the development and execution of the content strategy to support the growth of the sport in England. The ability to build strong relationships within the organisation and across the sport is key, alongside an up-to-date knowledge of the latest developments and innovations within the industry.

They will be crucial in building connections across the sport, shaping and implementing an engagement strategy that will grow conversations across the community and inspire more people to get involved in badminton as a player, coach, volunteer or fan.

They will also have responsibility for building and delivering a content plan that supports our ambitious strategy to engage the 1m playing badminton regularly through innovative and engaging digital content supported by a wider digital platform strategy.

**Key responsibilities**:

- Working closely with the development team to develop a communications and content strategy for the community game.
- Development and execution of communication and content plans to meet the needs and objectives of internal stakeholder groups, such as the game development, safeguarding, EDI and legacy.
- You will create and publish compelling content, driving engagement and supporting campaigns through visual story-telling.
- You'll bring significant and demonstrable experience in community-facing content and communications with strong experience of developing grassroots communications and marketing campaigns.
- Responsible for proactively sourcing the stories within our badminton community to shine a light on the work we do.
- Lead on campaign narratives for community campaigns and build comms and PR plans to ensure these stories are shared as widely as possible.
- Conceptional development of visual social identities, unique brands, templates, one-off requests in cooperation with the marketing team.
- Reporting in to the Head of Engagement you will help shape and execute Badminton England’s overall content and distribution strategy to maximise engagement with key audience/s.
- Strong focus on extending our reach and driving engagement with our youth audience.
- Work closely with the wider Marketing team, Regional Managers and our EDI Manager, as well as external production and digital marketing teams to ensure the wider business objectives are met.
- Responsible for ensuring growth in reach and engagement across all web and social channels in order to achieve targets.
- Develop detailed content planning, ensuring consistent storytelling across all owned channels in line with the organisation brand values and communication tools.
- Creation of new content ideas and formats as well as the implementation of new technologies in order to establish Badminton England as a leader in digital media communications.
- Work with sponsors to develop activation strategies to deliver contractual rights and help demonstrate clear ROI.
- Execute event-specific content strategies and planning across major Badminton England competitions from a community and legacy development perspective.
- Use analytics and key insights to monitor, measure, develop and report on performance of content and channels.
- Management of external communications and media relations - proactive PR approach.
- Have a ‘big picture’ approach to plan and capture content with multiple usages across different platforms to maxi

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