Marketing Officer

3 weeks ago

Clitheroe, United Kingdom Stonyhurst College Full time

**Stonyhurst**

**Stonyhurst College is the UK’s leading Catholic co-educational boarding and day school for pupils aged 3-18. Boarding is from the age of 7.**

At the College, there are approximately 520 pupils aged 13-18, two thirds of whom are boarders. At Stonyhurst St Mary’s Hall, the adjacent dedicated preparatory school, there are around 300 pupils aged 3-13. Stonyhurst is set in stunning countryside, near the Ribble and Hodder rivers and the beautiful Trough of Bowland. Stonyhurst is a family where heritage and innovation are fused to inspire young people to be agents of change in the world.

**The Role**

**The role will form an integral part of the Marketing Team, which sits within the Admissions and Marketing Department. The appointee will report to the Director of Admissions and Marketing and will work alongside the current Marketing Team.**

We are looking for an experienced and creative marketing professional to join our exceptional Marketing Team as a Marketing Officer. The Marketing Officer will assist the Director of Admissions and Marketing with the planning and delivery of the annual marketing plan and will be responsible for managing the day-to-day activities to support the key strategic aims.

**Key Tasks**
- Support the Director of Admissions and Marketing, contributing to the department’s strategic aims
- Lead on specific campaigns as agreed with the Director of Admissions and Marketing, from the ideas and briefing stage through to campaign delivery and evaluation
- Booking of press advertising and managing the press schedule, briefing in required press artworks to the Graphic Designer
- Copywriting for offline marketing materials
- Liaising with staff and other stakeholders to identify potential news stories for the website and PR opportunities
- Support in the creation and publication of compelling PR stories across national, regional, educational, and Catholic press to support the strategic objectives of the school
- Be responsible for capturing the day to day life of Stonyhurst through photography and video
- Involved in the organisation of filming and photography of the school/campus events and editing of content to post externally on various media channels
- Contribution to the day-to-day management of all social media channels including Stonyhurst Link
- Contribution to the maintenance of the website, across all school websites, including instigating a process to ensure that content is current and regularly refreshed and liaising cross-departmentally to facilitate it
- Brand guardianship to ensure consistency of house style and understand branding principles
- Brief marketing collateral to the in-house Graphic Designer and managing the design process
- Producing marketing collateral for digital and print using programmes such as the Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva
- Basic editing of video content for social media campaigns using Adobe Premiere of Canva
- Supporting the Director of Admissions and Marketing in tracking performance against KPIs
- Support in budget management
- Research competitor activity and best practices from both within and outside the sector
- Work flexibly as is necessary within a small department
- Possess awillingness to continuously learn and expand your knowledge in order to keep up with the latest technologies and marketing trends
- Comply with and promote the School’s Health and Safety Policies and Procedures and maintain a safe environment for pupils, staff and visitors ensuring that reasonable care is taken at all times for the health, safety and welfare of yourself and others
- To be familiar with relevant policies and procedures and to take responsibility for promoting and safeguarding the welfare of the children and young people in the School
- Carry out and other reasonable duties as may be required from time to time within the context of the post

We are looking for a highly motivated and creative Marketing professional with the ability to prioritise their workload, work on concurrent projects and deliver high quality results within pre-agreed deadlines. The Marketing Officer will possess excellent interpersonal skills and a proven ability to establish and maintain excellent working relationships with a diverse range of people.

**Qualifications, Skills and Experience**
- Educated to degree level or equivalent with at least 3 years experience in a marketing or communications role (Essential)
- Experience of, and proficient in, Microsoft Office software (Essential)
- Practical working knowledge of design software such as Adobe Photoshop (Essential)
- Experience using content management systems (Essential)
- Experience of project and / or campaign management (Essential)
- Proven experience of delivering strong and engaging content, specifically the creation of compelling PR stories (Essential)
- Experience of, or interest in, the education sector (Desired)
- Experience of agency management and budget manag

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