Paid Media Specialist

2 weeks ago

Reading, United Kingdom Digital Recruitment Company Full time

**Paid Media Specialist**

**Job Type**: Permanent

**Salary**: up to £45,000 + bonus and package

**Location**:Reading + WFH 3/4 days a week

**Consultant**: Rosie Whelan

**#loveyourjob**

Move your career forward and embark on a career within this high-profile brand. DRC are working with a highly successful retail business who are expanding their Digital marketing team and you will have the opportunity to be a part of this inspiring and talented new team whilst working in a brand-new role.

**The Role**:
As a Paid Media Officer, you will play a pivotal role in the management of our key stakeholder and agency relationships. You will be responsible for ensuring paid media projects are successfully planned and executed, while using paid media strategies to help drive the growth and success of their website and increase customer footfall in their stores. Working closely with the Paid Media team and the Digital Marketing Manager, you will ensure that paid media objectives and goals are fully aligned with the overarching Digital strategy. This is a fantastic opportunity for the right person to take their career to the next level in a fun, exciting and rapidly developing digital team.

**Your Responsibilities**:

- Assist in the creation, development, implementation and execution of cutting-edge Digital campaigns from concept through to delivery, at both a department and regional level.
- Work with the immediate and wider teams on campaigns, from conception to implementation, briefing the team on relevant assets needed for our paid activity.
- Perform day-to-day activities, including campaign builds, copy writing, content creation, performance monitoring, budget pacing, forecasting, A/B testing and more
- Work with the Digital Marketing Manager to execute, monitor and optimise our PPC/social/display media activity across social Media Platforms [Facebook, YouTube, Twitter, Instagram and TikTok], to drive incremental in-store sales as well as traffic to the website,
- Use platforms and dashboards to report and analyse on the effectiveness of all paid for digital campaigns. Working with analytics, metrics and dashboards, distributing this information via regular reporting to all key stakeholders on a regular basis.
- Research new developments and trends in paid for digital marketing and communicate your findings to the team while suggesting/developing ideas based on your findings. Assist with establishing a best-in-class approach to digital marketing, all whilst maintaining knowledge of industry best practices, new technologies and platform advancements.
- Be able to Troubleshoot, problem solve, and find creative solutions to specific needs or requests.
- Be able to manage and prioritise multiple projects simultaneously within tight deadlines.
- Collaborate with wider team to maintain a consistent brand voice and message across all campaigns.
- Ensure campaigns are meeting clearly defined conversion objectives.
- Work with the Digital Marketing Manager on defining the paid media budget across regions, seasons and campaigns, ensuring spend accurately forecast and delivered optimally.
- You will have a strong analytical eye and a passion for all thing’s social media and digital marketing.

**Skills & Experience**:

- 2+ years’ experience at either a digital marketing agency or in-house; running Facebook, Instagram and Google campaigns.
- Strong understanding of analytical tools, Google Analytics etc.
- Proven track record in digital marketing, a strong analytical eye and a passion for all thing’s social media and digital marketing.
- Ability to build credible relationships with a range of internal stakeholders.
- The ability to work independently and as part of a team.
- Self-motivated, problem solver and results oriented.
- Experience with TikTok is desirable.
- Highly organised, excellent attention to detail and ability to follow guided processes.
- Have worked within platforms including Google Analytics, Facebook Ads, Instagram Ads.
- Excellent communication skills [written and oral] with strong presentation skills.
- Excellent planning and organisation skills, able to multi-task, plan, work efficiently to meet tight deadlines and prioritise workflow.
- Strategic thinker with great analytical skills.
- Comfortable working in a fast-paced, dynamic environment and responding to tasks with an efficient, can-do attitude.

**Why apply**
- Hybrid working
- Bonus structure and strong package
- Excellent career potential
- First-class on-going training and development
- Supportive and caring environment
- Attractive, successful, and global organisation.

**Salary**: £38,000.00-£45,000.00 per year

**Benefits**:

- Company pension
- Store discount
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme

Ability to commute/relocate:

- Reading, Berkshire: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Google Analytics: 1 year (preferred)
-

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