Social Media Specialist

2 weeks ago


Manchester, United Kingdom Sentient Talent Full time

**Social Media Specialist**

**Manchester (Hybrid - 1/2 days in the office)**

We are looking for a data driven Social Media specialist to join this leading tech company in Manchester. They are a dynamic and fast-growing organisation, with a strong focus on creativity, innovation, and teamwork. In this role, you will be responsiblefor driving their online presence and building brand awareness through the effective use of paid and organic social media, as well as utilising data and analytics to inform marketing decisions.

**Key Responsibilities**:

- Create, develop and deliver social media strategies that increase brand awareness, engagement, and drive website traffic.
- Plan and execute paid social media campaigns on platforms such as Facebook, LinkedIn, Instagram and TikTok.
- Continuously analyse data to understand audience behaviour and preferences and optimise social media content and campaigns
- Create and distribute compelling content for social media platforms to increase engagement and reach
- Develop and maintain relationships with key influencers and partners to expand brand visibility and reach
- Collaborate with the content team to ensure content is optimized for search engines and adhere to best practices for SEO
- Utilise analytics tools to track and measure the success of marketing campaigns and make data-driven decisions
- Analyse and report on key performance indicators and provide insights and recommendations for future campaigns

**Requirements**:

- Bachelor's degree in Marketing, Business, or a related field
- Excellent analytical skills and a strong passion for data and analytics
- Strong understanding of social media platforms and their algorithms
- Excellent communication and interpersonal skills



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