Group Head of Brand

7 days ago


London, United Kingdom Drax Group Full time

**Group Head of Brand**

**Location - London**
**Permanent, Hybrid**

Do you have experience of building global brands? We’re looking for a Brand leader to join us in a critical role at an exciting point in Drax’s corporate development.

**About the role**
As Group Head of Brand, you’ll be responsible for defining and executing the Group Brand Strategy across all Drax markets, including UK, Europe, North America, and Asia, to protect and build Drax’s reputation. Acting as the Drax Brand guardian, you’ll be responsible for developing the Brand Strategy in line with an evolving Corporate Strategy and rapid international expansion, ensuring that the Brand purpose and positioning underpin all Brand activities.

Leading a small brand team, you’ll be accountable for all aspects of the Drax Group brand identity, including visual identity, tone of voice, brand architecture, product naming, trademarks, and IP. Operating as the ‘Brand Centre of Excellence’ the Brand Team will develop assets, toolkits, and ways of working that enable teams in market to represent the Drax brand consistently and in a way that positively impacts Drax brand value.

You’ll be responsible for developing and executing the Drax ‘Future Positive’ Global Brand Campaign, establishing the role that Drax plays in delivering climate, nature, and people positive outcomes internationally.

**About you**
You’ll bring a strategic mindset and an ability to innovate, create and execute new approaches. Additionally, you’ll demonstrate strong relationship building and influencing skills and experience of working in a matrixed organisation.

You’ll have extensive Brand/Marketing experience, with demonstrable progression to a senior role and experience of working across different markets. You’ll have experience of working on large scale integrated brand marketing campaigns, across multiple channels in complex stakeholder landscapes.

**About Drax**
This role will be based in our London office in accordance with Drax’s hybrid working policy. At Drax, we’re at our best when we’re proactive, committed and reliable - and trust others to be the same. So, we’re open to discussing hybrid working so you can be where you need to be.

We create an environment where everyone can contribute freely. We embrace our differences and know that a diverse team is a strength that drives success and innovation. Drax is playing a vital role in changing the way we generate, supply and use energy. To learn more about how we’re enabling a zero carbon, lower cost energy future, click here.



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