Marketing Associate
5 months ago
**Job brief**
Cooper Cottages is a family run self-catering accommodation business based in Perthshire and Stirlingshire. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels for this tourism business, with a high-quality reputation.
**Responsibilities**
- Develop strategies and tactics to get the word out about our company and drive qualified traffic
- Deploy successful marketing campaigns and own their implementation from idea to execution.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, PPC campaigns, publicity, social media, copywriting, performance analysis
- SEO optimization
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships with other small businesses in the area
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
**Requirements and skills**
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate
- Solid knowledge of website analytics tools such as Google Analytics
- Numerically literate, comfortable working with numbers and making sense of metrics
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Experience with WordPress is considered a bonus
- BSc degree in Marketing or related field
- Demonstrate a Cultural, Work or Educational link to Scotland, ideally with a tourism focus
**Pay**
- Competitive Salary
- Work in a small local family business
- Work remotely from anywhere
- Potential to learn and enhance your CV
**Job Types**: Part-time, Internship, Permanent
Contract length: 12 months
Part-time hours: 10-20 per week
**Salary**: £10.00 per hour
**Benefits**:
- Flexitime
- Work from home
Schedule:
- Flexitime
Work Location: Remote
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