Senior Ecommerce Executive

4 days ago

London, United Kingdom Cult Beauty Full time

**Job title**:
**Senior eCommerce Executive**

**Department***:
**eCommerce**

**Location**:
**Hybrid, based in London, Waterloo or Manchester.**

Who is Cult Beauty? Well, were a beauty-obsessed team who share a common goal to become the most trusted beauty retailer in the world Were all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. Thats why we only sell the products that truly blow us away and publish every review on our site.

To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, youll be encouraged to share ideas and empowered to aim for the skies. Were a team so if we fail, we fail together and try again. Cult Beauty has become the successful world leader it is because of our people. Were a close-knit family that recognises that our collective and community are much more valuable than the sum of their parts. Were not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what beauty is and use our platform to challenge the status quo both in our industry and society.

**Purpose of Role**:

- Work closely with the eCcommerce Manager to plan, build and execute the brand ecommerce strategy.
- Promoting and embodying the brand identity and ensuring trading decisions align to this identity.
- Ensuring all key trading moments are well planned and executed, with clearly phased targets by day and channel, that have been collaboratively produced with central functions.
- Deliver best in class customer experience partnering closely with brand and editorial teams to brief and build engaging product pages that provide the customer with relevant information, advice and conversion opportunity.
- Support wider projects to create an immersive exposure onsite that support both education, brand identity and conversion.
- Regular reporting and optimisations of the sites overall performance in terms of KPIs: Revenue, Conversion and Average Order Value. Regular reporting on performance of offers, homepages, landing pages and feeding in actions to improve overall performance to the Ecommerce Manager.
- Working with marketing teams to support in both the planning and execution of onsite campaigns and events; creating a seamless customer journey.
- Working closely with Marketing, Buying and the Ecommerce Manager to influence the development/testing roadmap
- Working collaboratively with the digital marketing team to identify new and innovative ways to drive traffic to the site as well as developing and improving traffic from existing channels.
- Managing and supporting our eCommerce Visual Merchandiser in daily tasks to ensure business priorities are met

**Responsibilities**:

- Identifying new and innovative ways to drive traffic to the site as well as developing and improving traffic from existing channels.
- Monitoring key site metrics including GP, Conversion Rate, Bounce Rate, AOV, Exit Rates, Traffic (new and returning) etc.
- Using analytics and our in-house reporting platform to gain a strong understanding of the customer journey to optimise sales, measure performance & define strategy
- Deliver on targets and budgets through campaign activations to ensure KPI's are achieved.
- Ensuring the website is kept up-to-date with; correct offers, correct gift offers, updated banners, new in products/brands, regularly updated category pages.
- Monitoring conversion of key landing pages to improve where necessary.
- Organising launch dates, site navigation amendments, design outputs & reporting mechanisms for upcoming projects and development implementations.

**Must haves**:

- Strong understanding of and interest in e-commerce marketing and the beauty industry
- Experience within a fast-paced dynamic organisation within a trading/e-commerce role
- Proven communication skills
- Excellent attention to detail
- Entrepreneurial thinkers are welcome - those able to think outside the box best suited to a true 'start-up', agile environment with early responsibility for key decision making
- Manages their time efficiently, enjoys problem solving and finding effective yet scalable solutions

**What we offer in return**:

- Health Insurance
- Life Insurance
- Cycle to Work Scheme
- Pension Contributions
- Enhanced Maternity pay
- Enhanced Paternity pay
- Flexible and Remote working options
- Annual wellbeing day
- A day off for your birthday
- Annual charity day allowance
- Excellent discount from the Cult Beauty website
- Up to 50% discounts on wellbeing products from our parent company, THG

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