Communications and Engagement Officer

7 months ago

StokeonTrent, United Kingdom University Hospital of North Midlands NHS Trust Full time

The post holder will primarily lead engagement and communication activities, including providing advice on when and how to engage the local communities, staff and stakeholders on plans. This will include liaising with local partners and the design and production of materials to execute plans including social, digital resources, physical assets, engagement materials and other communications materials. Main Duties of the Post To develop, implement and evaluate a communications, engagement and marketing plan for the Community Diagnostic Centre. Including planning events and sitting on project group to advise on communications and engagement matters.

To provide community engagement advice and guidance to senior leaders across the Trust and with the Deputy Director of Communications, advice on contentious matters where opinions may differ, often reacting to unforeseen events and media interest. Create media opportunities that will enhance the reputation of the Community Diagnostic Centre and wider UHNM. Oversee filming, interviews and photo opportunities. To develop and create new engagement, communications and marketing tools and materials, including writing, editing and co-ordinating internal, external and stakeholder publications.

To be prepared to work flexibly, sometimes working outside normal working hours during events or particularly busy times. To perform any other duties commensurate with the grade of the post, as directed by the head of the department. Influence and persuade committees or staff on appropriate communications approach and ensure the best outcomes for the project. Digital With the wider Trust communications team develop web content to raise profile and awareness of the CDC on the Trusts external website.

With the wider Trust communications team develop content for internal use on the intranet to raise profile and awareness of the CDC among staff. Update and produce content for social media platforms and microsites associated with the CDC. Printed Publicity Material To produce printed publicity materials such as leaflets and newsletters, working within house-style guidelines and UHNM branding. This includes writing copy for and proofing publications and designing templates.

To research, write, edit, proof read and co-ordinate core communications mechanisms regularly. Engagement Work collaboratively with clinical leads and project team to develop key messages for local communities and their residents and ensure they are communicated effectively Ensure external stakeholders such as ICB, GP practices, acute, community, mental health and other providers as well as NHS England and Department of Health and Social Care. The post holder will ensure reputational issues are escalated appropriately, that plans are put in place to deal with these and risks are identified, logged and managed.

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