Trade Marketing Executive

7 months ago

Leeds, United Kingdom SharkNinja Full time

Our purpose is to positively impact people's lives every day in every home around the world We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

**Trade Marketing Executive**
**Leeds / Hybrid - typically Tues-Thurs in the office (LS15)**

As a Trade Marketing Executive, you will play a crucial role in supporting the Trade Marketing Manager to drive brand visibility and sales through effective marketing strategies targeted at our trade partners and channels (retailers & distributors). You will collaborate closely with the sales and marketing teams to develop and execute trade marketing campaigns, promotions, and initiatives that align with our brand objectives and resonate with our target audience.

**Here are some of the EXCITING things you'll do**:

- Develop Trade Marketing Strategies: Work closely with the marketing and sales teams to develop comprehensive trade marketing strategies that support the brand's overall objectives and drive sales growth with our retailers.
- Trade Promotion Planning and Execution: Plan and execute trade promotions, incentives, and campaigns to stimulate demand and increase product visibility at the point of sale. This includes developing promotional materials, POS displays, and merchandising solutions.
- Channel Support: Provide support to our trade partners, distributors, and retailers by delivering marketing materials, product training, and promotional support to enhance brand awareness and drive sales.
- Market Analysis and Insights: Conduct regular market analysis and research to identify market trends, competitor activities, and consumer insights. Utilize this information to develop effective trade marketing strategies and campaigns.
- Budget Management: Manage the trade marketing budget effectively, ensuring optimal allocation of resources to maximize ROI on marketing initiatives and campaigns.
- Cross-functional Collaboration: Collaborate with internal teams including sales, marketing, product development, and supply chain to ensure alignment of trade marketing activities with overall business objectives and strategies.
- Performance Tracking and Reporting: Monitor and analyze the performance of trade marketing initiatives, promotions, and campaigns. Prepare regular reports and presentations to evaluate effectiveness and identify areas for improvement.

**Some of what you'll ideally bring**:
Bachelor's degree in Marketing, Business Administration, or related field.
Proven experience in a marketing environment - trade marketing and/or within the consumer or appliance industry would be an advantage
Strong understanding of trade marketing principles, strategies, and best practices.
Excellent communication, negotiation, and interpersonal skills.
Analytical mindset with the ability to interpret data and insights to drive informed decisions.
Creative thinker with the ability to develop innovative marketing solutions.
Proficiency in Microsoft Office suite, especially Excel and PowerPoint.
Ability to work independently as well as collaboratively in a fast-paced environment.

LI-HYBRID
- At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
- YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET_
- _Lead us to be "RARELY SATISFIED"_
- _Make things better each day; "PROGRESS OVER PERFECTION"_
- _Use your knowledge of our consumer, understand that "DETAILS MAKE THE DIFFERENCE"_
- _Deliver something great; "WINNING IS A TEAM SPORT"_
- _Be clear and honest, "COMMUNICATING FOR IMPACT"_

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