CRM Marketing Executive
4 days ago
**Casino Marketing Executive - Gaming**
**£CRM- £38,000**
**City**
An exciting opportunity for an experience CRM Marketer to join a global gaming company based in the City.
You will have an understanding of casino products and a minimum of 1 years’ experience with CRM marketing. A technical understanding and the ability to adapt to new tools is essential.
**The Role**:
- Owning the Casino promotional and marketing campaign calendar
- Executing, analysing and reporting on campaigns through various CRM platforms, suggesting and implementing new strategies to improve future performance
- Writing Terms and Conditions and promotional briefs to different departments and ensuring campaigns are fulfilled by relevant teams
- Managing the Casino lobbies on different channels (Mobile/Desktop)
- Overseeing the monthly game release calendar and build potential campaigns that bring positive ROI
- Detailed understanding of all Casino games (Slots, Live, RNG, Virtual, Okey, Tavla etc)
- Resolving escalated Casino customer issues, either internally or externally with suppliers
- Developing an in-depth understanding of Casino activity from all player segments
- Collate gaming and player statistics in a presentable and meaningful manner. Utilise these stats to review current promotions and drive further profitability in the future
- Overseeing and implementing the Casino customer journey
- Competitor analysis and market development
- Reporting on Casino KPIs
- Supporting the CRM Manager and other departments in maximizing the Casino PNL
**Experience/Skills**:
- Strong Casino product and Casino betting knowledge
- Strong knowledge of online gaming and gaming products
- CRM and marketing
- Good technical understanding and ability to adapt to new tools
- Ability to manage multiple projects in a fast-paced, deadline-driven environment and ensure completion of all tasks
- Proven ability to manage, innovate and adapt in a dynamic online and office environment
- A record of meeting or exceeding expectations and delivering within deadlines
Our mission: To be the leading Executive Secretarial & Support recruitment consultancy in London, for employers and jobseekers alike. To receive regular updates of our current vacancies why not set up job alerts.
Morgan Spencer Limited, registered in England & Wales No: 4254114
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