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Senior Performance Media Executive

4 months ago

Chester, United Kingdom Skyes Cottages Full time

**About the Role**:
**Taking up a new position within our central services, we are seeking a driven Senior Performance Media Executive to join us as a key driver within our Performance Media Team, supporting the organic growth of** **the Forge Holiday Group and its agency brands.**

**Joining our award-winning team, most recently awarded Digital Marketing Inhouse Team of the Year at the Northern Digital Awards 2024.**

Paying a salary up to £32,000 per annum working 37.5 hours per week, Monday-Friday.
Plus access to our annual STIP (annual company-wide bonus) scheme with an additional 10% of your salary
️ 33 days annual leave including bank holidays
Plus an additional day off for your Birthday
***Plus an additional two volunteering days per year
A flexible hybrid-working policy
An enhanced maternity and paternity policy
Personal development and opportunities to be recognised
Study support for additional qualifications, courses and accreditations
Numerous dedicated wellbeing initiatives and access to 24/7 mental health support
️‍ ️ On-site gym at our Chester HQ
Regular social events including weekly Breakfast Club and 'Bring your Dog to Work' day

**We are an energetic, passionate, agile and high performing team excited to welcome a new member who shares our passion for paid search, paid social, programmatic and the broader paid media landscape.**

We are a team filled with a natural curiosity and a commitment to driving positive outcomes whilst stewarding one of the largest cost bases in the business making this an exciting opportunity for a Paid Media Executive ready to take ownership and have autonomy across Forge Group’s significant paid media operations.

As our newest Senior Performance Media Executive, you will be providing crucial support to the Performance Media Manager across all Consumer-focused initiatives and taking ownership of ensuring operational excellence of campaigns across paid media channels but with a specific focus on paid search to deliver against Forge Group consumer booking targets.

**Your Responsibilities**:
Reporting into the Performance Media Manager, our newest Senior Executive (Forge Holiday Group) will deliver our growth objectives across the Forge Group of brands but predominantly Sykes Holiday Cottages and Forest Holidays. This role offers a great opportunity to play a crucial part in a successful and award-winning department, that is itself part of a successful and award-winning business.

They will be accountable for delivery in the following areas:
Paid Media
- Operational lead for the Sykes Holiday Cottages paid search activities with support from executive team and Performance Media Manager
- Account optimization across both Paid Search & Paid Social.
- Undertake and enhance reporting processes across numerous digital platforms
- Being part of a continuous experimentation workflow; testing and sharing findings with the team.
- Strong understanding of a winning and agile paid media strategy with a full-funnel and cross-media mentality
- A natural curiosity in keeping up to date with a rapidly evolving digital marketing landscape and with an ability to identify new opportunities to enhance performance
- KPIs - Bookings, Cost per booking (CPB), CTRs, CPCs, Impression Share, Sessions & ROAS

Leadership & Teamwork
- Attending regular meetings with stakeholders, representing Performance Media Team internally and Forge Holiday Group externally
- Identify, share and spread best practice throughout the business and demonstrate excellent teamwork.
- Ability to form close and trusting working relationships within the Consumer Team and more broadly the wider Performance Media Team (Owner & App)
- Communicate and be able to present findings effectively to key stakeholders across the business, both internal and externally such as suppliers, HOD’s, Directors etc.
- Embrace and drive innovation with the ability to think outside the box.
- Consistently demonstrate passion for the business and the role.
- Show confidence and conviction with decision making, taking full responsibility for your actions and outcomes.
- Respects, mentors and coaches peers and junior members of staff, selflessly helping their professional development.
- Deputizing for Performance Media Manager when required.

Personal Management
- Effectively manage your own time, resources and journey plans to achieve maximum efficiency and productivity.
- Able to accept feedback directly from managers/SLT/team members/peers in a professional manner, have constructive conversations around feedback.
- Can seek out opportunities for self-development.
- Adds cultural and professional value to the team.
- Open-minded and comfortable in adding value to strategic and operational discussions

**Skills and Qualifications**:
We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success

By _Being One Team, Owning it, Communicating