CRM Automation Specialist Tui Musement

3 weeks ago


Luton, United Kingdom TUI Full time

**ABOUT THE JOB**
- Campaign components & capabilities
- Use Braze & Taxi campaign components to build and delivery campaigns
- Work with the CRM Manager to input into and translate journey & campaign briefs into Braze canvases, templates and campaigns..
- Work with Designers to provide innovative and responsive creative solutions for our marketing campaigns, and ensure all outputs meet brand guidelines.
- Ensure audience size for marketing automations is optimised by effective selections, appropriate suppressions and intelligent defaults to ensure relevant customers are not omitted.
- Ensure appropriate selection criteria are in place so that our marketing programs adhere to the Data Protection Act and other relevant legislation.

Testing & optimisation
- Work with the Analytics team ensure we effectively measure the incremental value of our activity at an overall level for multi-channel or multi-step campaigns as well as for individual messages
- Ensure all activity is appropriately tested and relevant approvals gained before going live.

Business Insight
- Gain and maintain an expert understanding of the travel industry, TUI’s business and our drivers of value and wider dynamics in each source market and our competitors. As well as CRM, using customer insight, business insight and competitor insight.
- Understand TUI’s customer segments and behaviours. Use this insight to inform and influence plans and development around KPIs and our marketing programs.

User Support
- Support colleagues as appropriate sharing of your skills and knowledge of campaign delivery capabilities

**ABOUT YOU**
- Fluent in English; ability in other languages especially Italian/Spanish would be beneficial but by no means essential.
- Comfortable working in a large pan European business, where occasional international travel will be required.
- Educated to a degree standard.
- Proven track record of implementing multichannel marketing communications through industry-leading technology (ideally Braze but also Salesforce, Adobe, EMarsys, IBM etc.)
- At least 3 years' experience in a similar roles
- Good technical knowledge of marketing platforms, and good knowledge of relevant coding languages (HTML, SQL, Liquid script etc.)

Experience of working using agile methodologies



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