Senior Digital Strategist

2 weeks ago

Northampton, United Kingdom FS1 Recruitment - Marketing, Digital & Creative Recruitment Full time

**Senior Digital Strategist (Maternity cover 12-14 months)**

**Location**: Northampton/Hybrid
- You’ll love the insight that can be found online and will be able to formulate clear strategies
- You’ll understand how culture, brands, technology and stories intersect and influence people
- You’ll understand how different shopper and consumer audiences engage on different platforms and the impact that hopping between online and offline experiences has on buying behaviour
- You’ll be able to map the shopper journey and identify the best paths to conversion
- Your digital strategies will be joined up with multiple components working together to deliver our client’s objectives
- You’ll have a good understanding of brand strategy and how to structure a compelling narrative
- You’ll know when to push creative thinking and when to be pragmatic
- An excellent presenter, you’ll be able to explain all aspects of a campaign in simple terms that even a luddite would understand
- Keen on measuring campaign performance, you’ll help set and track KPIs and ROI
- Naturally curious, you’ll constantly explore the latest marketing principles and marketing technology
- You will be dynamic and adaptable, working with a range of clients, from alcohol to FMCG
- You’ll help us win new business with your digital mastery
- Your passion for digital will be contagious and everyone in the company will love your energy, enthusiasm and inspiration

**Key Skills**:

- At least 5 years digital agency experience
- A broad and well-rounded digital skillset, including experience with:

- Social media content strategy, community management and paid media on Facebook, Instagram, Snapchat, TikTok, Pinterest etc
- Google marketing platforms including Adwords and YouTube
- Digital display advertising
- Brand websites, competitions mechanics and digital sales incentive programmes
- DTC ecommerce and marketplaces (like Amazon)
- Experience with iInfluencer marketing and content / cCreators
- Experience with CRM systems like would also be useful

**Key Words**: FMCG, On-trade, Strategic Planning, Shopper retail, Digital Strategy, paid media.

FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing and Creative fields for permanent, freelance and contract positions please contact us to discuss one of our many positions.

Our sector experience includes working with a range of business-to-consumer (B2C) and business-to-business (B2B) companies within the Communications, Technology, Media, Leisure, Consumer Goods, Retailing, Food & Drink and Health & Beauty sectors for bothClient and Agency side throughout the UK.

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