Head of Marketing and Communications

3 weeks ago


York, United Kingdom CHAP - Crop Health and Protection Full time

**Contract**: Interim (6 months initially with possible extension)

**Hours**: Full Time

**Location**: Hybrid (Home/York base)

**Salary**: Dependent upon experience

Crop Health and Protection (CHAP) Ltd is one of four UK Agri-Tech Centres launched under BEIS supported by Innovate UK in 2015. As a unique, independent nexus between UK government, researchers and industry, CHAP builds innovation networks to identify and accelerate the development of cutting-edge solutions to drive transformative change in sustainable crop productivity.

**Overall Job Purpose**

**Main duties and responsibilities**
- Lead an exceptional and cohesive marketing team.
- Work with the marketing team to set the marketing strategy to increase CHAP’s customer base, number of leads for collaboration and engagement.
- Work closely with the New Innovation team to understand ground-breaking technologies any new capabilities on the horizon, where they fit and how we will promote/market them in the future.
- Monitor success of campaigns and initiatives.
- Effectively communicate the marketing programme to the Executive, Board, Partners etc.
- Market Research/Business Intelligence.
- Manage the department marketing budget.

**Other Duties**
- Comply with the policies and procedures of CHAP at all time, adhering to legal and political requirements of the crop health arena.
- Provide line management, manage performance and offer coaching and guidance to develop the effectiveness of the marketing team.
- Develop close and productive working relationships across all CHAP teams, showing leadership and support, and educating efficient ways of working.
- Attend events and conferences as applicable representing CHAP.
- Comply with governance reporting requirements on all marketing activities.
- Ensure compliance with General Data Protection Regulation (GDPR).

**Person Specification**
- Able to work autonomously.
- Collaborative and consultative approach with a strong work ethic.
- Engaging and professional.
- Efficient and with great attention to detail.
- A positive “can-do” attitude.
- Ability to manage multiple tasks and prioritise duties and deliver projects in a timely manner.

**Qualifications and Experience**

**Must haves**:

- Degree level or equivalent experience in Plant Sciences or similar
- Significant Marketing experience /qualification
- Previous Management skills
- Wide knowledge of the Agri-Tech sector.
- Excellent written and presentation skills, with the ability to present ideas and concepts to a broad set of audiences.
- Strong Word, Excel and PowerPoint skills.
- Strong relationship building ability.
- Polite, persuasive, and professional communication.

Preferable, an understanding of innovation and the process.



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