Insight Executive

5 months ago

Manchester, United Kingdom EssenceMediacom Full time

INSIGHT EXEC - Essence MediaCom North Group (Manchester based)

At EssenceMediacom we want to
**eradicate inequity**. We don't tolerate it and when we see it,
**we act**. We attract, support and develop our talent
**without bias** and strive to foster the empathy, creativity and diversity of thought needed
**to drive**
**meaningful change** for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to
**combat racial injustice**. While we are part of this group, we know we have an
**individual responsibility** as an employer and an industry leader to
**fight against racism**. That’s why we have pledged the following seven commitments.

Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role, for them.

***

**Overview of role**

***

Essence Mediacom are looking for a Research and Insight Executive (Level Two) to work in the Research and Insight Team in their Manchester Office. This is an ideal opportunity for anyone excited by the media industry and curious about consumer behaviour.

The Research and Insight team exists to be the voice of the consumer in the agency, and we fulfil this in 4 key areas:

- **
Answering specific client questions through bespoke research projects.** We are a full-service qualitative and quantitative research team using a range of research techniques.
- ** Providing **actionable** **insights to support on MediaCom new business pitches.** Through bespoke research and/or layering of insights and sophisticated use of desktop tools
- ** Producing **industry leading **thought leadership pieces that answer the big and/or **pertinent** questions** and **developing new insight products** that feed into media planning.
- ** Championing the suite of desktop insight **tools** we have access to**, and supporting the agency to understand audiences as deeply as possible using data from a variety of first party and other data sources.

The Research and Insight Team in Manchester consists of 6-strong and growing and we work across all Essence MediaCom North Group offices (Manchester, Leeds and Birmingham). In this role you will be working with other members of the team, and stakeholders across the agency, steering us towards our goal of delivering “best in class” research and insight, driving income opportunities and supporting the agency to make our understanding of audiences second to no other agency.

**3 best things about the job**

**1-**
**The**
**work**:

- No two days are the same. Our team aims to be the “voice of the consumer” and as such we utilise a number of data sources and methodologies to identify and understand audiences.

The variety of the role means gives the successful applicant the opportunity to work across all clients on a wide range of different projects

**2-**
**The**
**p**
**eople**:

- **Our team works with clients across the agency, giving you the opportunity to work with clients in a variety of categories and with teams across the agency, including Planning, Strategy, New Business, Data and Tech and other Analytics and Insight teams.

**3-** **The **c**ompany**- Essence MediaCom is a brilliant place to work, with a people-first focus. The role is supported by formal and informal training and is the pathway to a career into all forms of research and insight

***

**What does the role involve?**
- Working with internal teams to develop solutions to insight questions.
- Being aware of all the internal and external syndicated and bespoke tools and insight resources we have at our disposal and using them to gather insight.
- Developing pro-active research pieces and thought leadership documents to be used in PR and new business.
- Scoping and analysing tailor-made research solutions e.g., Focus Groups, Online Quant surveys or Online Research Communities with the Director, ensuring that projects are run to timescale and budget, liaising with clients and suppliers.
- Using EM’s bespoke Bigger Picture Panel (for quant surveys) and Hot Topics (for qual insight)
- Working with other EM Offices and WPP companies in the implementation of new insight products
- Liaising with teams across the agency to be a face of Research and Insight

**Who are you?**
- Passionate - about understanding people and our role as a media agency to communicate effectively with them using all available channels.
- Analytical - pays attention to the detail and likes to work with data. Enjoys problem solving.
- Organised - takes accountability and ownership over their work/delivering tasks.
- Collaborative - enjoys working with others, can communicate confidently and build relationships. Able to w

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