Category Management Lead
4 days ago
**Red Bull are currently recruiting for a Category Management Lead (Grocery) to join our off-premise team based in London, UK.**:
- The Red Bull Category Team offer best in class Soft Drinks Category management - with advice to grow soft drinks, as well as specific expertise within Energy & Sports drinks. The Category Lead on Grocery will lead a team of 4 Grocery Category Managers, with the input KPI of driving more collaboration and deeper customer relationships, and the output KPI of perfect store - with a focus on great main placement execution. The Lead will ensure our business influences not just at Buyer level, but, as we develop our soft drinks expertise, they will influence at Buying Manager and Category Director level within our most strategic but also competitive accounts.
RESPONSIBILITIES
** Areas that play to your strengths**:
All the responsibilities we'll trust you with:
Expand allLeader and Coach of the Category Management Grocery Team
Lead and Coach the Grocery Category Managers - developing both technical expertise within the team, but also coaching to Strengths.
Deliver a pipeline of future talent for Red Bull via a comprehensive understanding of grocery category management.Develop, Lead and Deliver the Grocery Category Strategy
Lead and Develop Grocery specific Category principles and projects with the Grocery Channel Manager and deploy these across the channel.
Develop thought leadership across soft drinks and deploy to influence key customer.
Project Manage and Drive our Availability agenda - with a focus on store level data usage.Deliver Soft Drinks Expertise
Develop soft drink expertise across existing and emerging sub categories - utilizing world class shopper insights.
Deploy these insights to drive total soft drinks category growth ahead of market in key customers.
Constantly stay ahead of market trends.Oversee NPD Delivery for Grocery
Lead and drive the deployment of Red Bull’s NPD pipeline in the channel - both by influencing the pipeline using channel specific data, but also overseeing the grocery specific insight-based selling story to ensure competitive levels of distribution at launch.
Work alongside the brand and Strategy teams to guide NPD strategy suitable for the channel and shopper.Deliver multi tier category contact strategy
Develop effective, credible relationships within strategic customers with Buying Manager, Head of merchandising, Category director, Anyone else who will help to deliver the above, all with a focus of influencing decisions that are ‘bigger than sub category’ - i.e. long term location of Meal Deal fridges etc in store post HFSS.Be a key leaderin the customer marketing team
Be a part of the overall Red Bull Customer Development leadership team.
Be a key part of shaping our overall team strategy and people focus.
- EXPERIENCE
- ** Your areas of knowledge and expertise**:
that matter most for this role:
- Substantial experience in a category, sales, or retail function (ideally 5+ years)
- Grocery experience (essential)
- Customer facing experience (desirable)
- We value experience over formal education.
- Fluent in written and spoken English.
- Travel 10-20%
- Permanent
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