Social Media Volunteer
6 months ago
At Upwards Care Solutions we are committed to offering high-quality care and support to Young People and Service Users. Our purpose is to equip the Young People with the skills and tools to enable them to achieve a seamless transition into independent living and their own tenancy. And to support Service Users within our CQC service to remain in their own homes with a sympathetic and dignified support package around them.
As a Social Media Volunteer you will be the driving force behind our online presence and community engagement. You’ll play a pivotal role in shaping and executing our social media strategy to promote the services, connect with our target audience, and establish our company as a leading provider in care solutions.
**Responsibilities**:
Strategy Development
- Develop and implement a comprehensive social media strategy that aligns with the company’s overall goals and brand identity.
- Identify key social media channels and platforms for maximum impact and audience reach.
Content Creation
- Generate bold and compelling content, including graphics, videos, and written copy, that resonates with our target audience.
- Collaborate with the relevant teams to market and design cohesive brand messaging across all channels.
Community Engagement
- Foster and nurture a vibrant online community by actively engaging with followers, responding to comments and addressing inquiries.
- Monitor industry trends and conversations to stay ahead of the curve and incorporate relevant topics into our content.
Brand Advocacy
- Identify and build relationships with external stakeholders and brand advocates who can amplify our message and reach a broader audience.
- Encourage and leverage user-generated content to enhance brand authenticity and credibility.
Analytics and Reporting
- Utilise analytics tools to measure the success of social media campaigns and make data-driven
- recommendations for continuous improvement.
- Provide regular reports on key metrics, social trends, and the competitive landscape.
Campaign Management
- Plan and execute social media campaigns, contests, and promotions to drive brand awareness, engagement and conversion.
- Monitor campaign performance and adjust strategies in real-time to optimise results.
**Qualifications**:
- Proven experience as a Social Media Assistant or similar role in a fast-paced and innovative environment.
- Strong understanding of the social care industry
- Passion for staying up-to-date on the latest trends.
- Excellent written and verbal communication skills with a bold and creative flair.
- Proficient in using social media management tools and analytics platforms.
- Ability to work collaboratively with cross-functional teams and adapt to a rapidly evolving start-up environment.
- Undergraduate/ graduate in Marketing, Communications, or a related field is preferred.
This volunteer role grants you an opportunity to acquire and sharpen the following skills:
- Written and verbal communication
- Creativity
- Project management
- Market research
- Analytics
Once a satisfactory outcome is delivered, we will:
- Provide a testimonial for LinkedIn that can also be added to your CV/Resume
- Allow you to add our Company Name to your LinkedIn profile
- Write a LinkedIn Post thanking you for your contribution.
Disclaimer
This is a voluntary position, however we will contribute towards the following:
- Travel expenses for commute
- Lunch allowance
**Job Type**: Volunteer
Pay: £1.00 per year
Schedule:
- Flexitime
**Experience**:
- Social media marketing: 1 year (preferred)
- social media: 1 year (preferred)
Work Location: In person
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