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Paid Media Manager

1 month ago

Mansfield, United Kingdom Vanilla Recruitment (UK) Ltd Full time

Experience and expertise in paid media strategy, campaign planning, execution and data & insights are a must. Clients are B2C also B2B and B2B2C, so knowledge of tactics suited to top-of-funnel awareness vs demand-gen are important. You'll need to be confidentin working at speed with major global brands, have experience in handling large budgets, and uphold an exceptional level of client service.

This is an exciting opportunity for you to lead paid media across the agency and has the scope to rapidly expand into management; if you are highly ambitious and are keen for the responsibility and autonomy to build the service offering for an agency, thisis the role for you.

**Key responsibilities**:

- Leading paid media campaigns for clients, across multiple channels and working to varied full funnel objectives. This would be end-to-end from conception and strategy through to objective definition, execution, user journey definition, tracking and reporting.
- Produce campaign and creative ideas that drive performance and deliver ROAS.
- Test and optimise channels, audiences, bidding strategies, creative and copy.
- Stay on top of campaign and market trends, perform competitor analysis and develop campaign insights.
- Continuous optimisation of campaigns feeding back on what these are, delivering insight to the client
- Being the spearhead of paid media across the company and educating on best practice keeping up-to-date with latest trends and releases for major platforms.
- Working closely with Head Of Digital to unlock business with current clients and acquire new clients
- Works towards building healthy relationships with key paid media platforms

**Skills and qualifications**
- Minimum 3 years' experience in paid social media (ideally agency, in-house a plus)
- Hands on experience and strong working knowledge of the major paid media advertising platforms from Google Stack, Meta, LinkedIn, Twitter and TikTok
- Well versed in Mar-tech from a tagging, tracking and pixel point of view for paid media platforms
- Strong presentation skills, both creating and delivering
- Strong analytical and strategic campaign planning skills with the ability to articulate insights clearly
- Understanding of best practice in paid social media across multiple paid media platforms as well as Google Search
- Data driven with a methodical approach
- Experience working with both small and large budgets

**Hours of work**:

- Monday to Friday, 9:00am - 5:30pm

**Salary and benefits**:

- 25 days holiday
- Employee wellbeing initiatives
- Free parking

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