Demand Creation Campaign/ Brand Platform

6 months ago

Reading, United Kingdom Hewlett Packard Full time

This is a one year fixed term contract working in the Personal Systems Commercial Worldwide Marketing team to deliver against our ambitious AI Personal Computer launch objectives. Responsibilities will include managing the strategy, creative development and production of our upcoming through the line (TTL) campaign, including creative testing and performance measurement. May include development of campaign materials relating to our brand partners Wrexham AFC, Real Madrid, Ferrari.

An exciting and dynamic role driving HP’s most high-profile launch that requires managing agencies and complex stakeholder structures, and regularly working with US counterparts across time zones.

**Responsibilities**:

- Lead the development of insights-led marketing strategies and campaign platforms in close collaboration with marketing leadership and local marketing counterparts
- Deliver industry leading, break-through marketing content and assets to be deployed globally
- Partner and guide markets in the successful deployment of global campaign platform to meet business objectives and brand objectives
- Lead campaign performance measurement programmes, report and implement these learnings to optimize future campaigns.
- Inspire our agency network to produce on-brand, world class, business-driving work across the mix, every time.
- Manage campaign budgets within Personal Systems overall budget, statement of works, purchase order (PO), Reconciliation.

**Knowledge & Skills**:

- Typically, 8 years in global strategic and/or creative marketing roles across both consumer and commercial audiences with at least 3 years specifically in the PC / IT industry and/or related field.
- Proven track record of global agency experience including production of campaigns from briefing, strategy, through to shoot and delivery to markets.
- Demonstrable knowledge and experience in brand strategy, content marketing, direct marketing, account-based marketing and social media marketing to end-users and business decision makers
- Strong creative instincts. You will be able to identify great creative from average creative.
- Exceptional writing and presentation skills and ability to influence different stakeholders.
- Experience in setting/executing learning agendas and testing / optimizing across campaigns including focus groups, creative pre-testing, in-market performance testing.
- High level of tact and diplomacy; ability to interact with all levels of the company and marry differing priorities, from top to bottom.
- Budget planning and process management.
- Driven, energetic, transformational and engaging.
- Superior project management skills with the ability to run multiple assignments simultaneously.

**Impact/Scope**:

- Typically supports the manager and drives the most prominent projects within the business. This includes planning through to execution.
- Interacts with markets, alliance partners, other business groups and regions concerning brand strategy and campaign development.
- Strongly influences peers and managers within the region, function, or business group.

**Complexity**:

- High - cross
- functional/cross-organizational senior management, partner and/or customer interface; deals with complex strategic issues.

**Education & Experience**:

- Bachelor's Degree or equivalent (Master degree or equivalent preferred).
- Typically, 8+ years of work experience in related field
- Strong agency background working on global accounts

  • Director, Demand Generation

    23 hours ago

    Reading, United Kingdom oilandgasjobsearch.com Full time

    About Rhapsody:Healthcare is innovating and you can be a part of it! Getting data from one provider to another, or from a provider to a health insurance company, is harder than it should be. Our mission is to change this - to accelerate innovation by easing the data access burden. Imagine developing solutions that accelerate digital transformation. This is...

  • Assistant Marketing Campaign Manager

    6 days ago

    Reading, Berkshire, United Kingdom KPMG UK Full time

    Assistant Campaign Marketing Manager (Part Time – 0.The KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters. Within Central Services we are part of a community of experts across a wide range of critical activities who help grow, run, and protect...

  • Assistant Marketing Campaign Manager

    6 days ago

    Reading, Berkshire, United Kingdom KPMG UK Full time

    Assistant Campaign Marketing Manager (Part Time – 0.The KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters. Within Central Services we are part of a community of experts across a wide range of critical activities who help grow, run, and protect...

  • Digital Campaigns and Engagement Officer

    4 weeks ago

    Reading, United Kingdom University of Reading Full time

    One of the UK’s leading research-intensive universities, the University of Reading, is seeking a creative social media professional to join its Digital Campaigns and Engagement team.The Digital Campaigns and Engagement Officer will have experience of managing social media channels in a professional context, working as part of a team to manage the...

  • Campaign Marketing Manager

    1 week ago

    Reading, United Kingdom Kpmg-Unitedkingdom Full time

    Job description Campaign Marketing Manager - Infrastructure, Government & HealthcareBase Location: Reading The KPMG Business Services function is a cornerstone of our UK business.Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.Within Central Services we are part of a community of experts across a wide range of...

  • Campaign Marketing Manager

    1 week ago

    Reading, United Kingdom Kpmg Full time

    Job description Campaign Marketing Manager – Infrastructure, Government & HealthcareBase Location: Reading The KPMG Business Services function is a cornerstone of our UK business.Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.Within Central Services we are part of a community of experts across a wide range of...

  • Campaign Marketing Manager – Infrastructure, Government

    6 days ago

    Reading, United Kingdom Kpmg Uk Full time

    Campaign Marketing Manager – Infrastructure, Government & Healthcare Base Location: Reading The KPMG Business Services function is a cornerstone of our UK business.Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.Within Central Services we are part of a community of experts across a wide range of critical...

  • Campaign Marketing Manager – Infrastructure, Government

    5 days ago

    Reading, United Kingdom KPMG UK Full time

    Campaign Marketing Manager – Infrastructure, Government & Healthcare Base Location: Reading The KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters. Within Central Services we are part of a community of experts across a wide range of critical...

  • Brand Content Specialist

    3 weeks ago

    Reading, Reading, United Kingdom Industry Placements Full time

    About the Opportunity">We are seeking a highly skilled and creative individual to join our Marketing Communications team as a Brand Content Specialist. In this role, you will be responsible for developing and executing content strategies that engage and inspire our target audience.">Key Responsibilities">">Develop and implement content strategies to achieve...

  • Campaign Marketing Manager – Infrastructure, Government

    7 days ago

    Reading, United Kingdom KPMG UK Full time

    Campaign Marketing Manager – Infrastructure, Government & HealthcareBase Location: ReadingThe KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.Within Central Services we are part of a community of experts across a wide range of critical...

  • Campaign Marketing Manager – Infrastructure, Government

    1 week ago

    Reading, United Kingdom KPMG UK Full time

    Campaign Marketing Manager – Infrastructure, Government & HealthcareBase Location: ReadingThe KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.Within Central Services we are part of a community of experts across a wide range of critical...

  • Campaign Marketing Manager – Infrastructure, Government

    6 days ago

    Reading, United Kingdom KPMG UK Full time

    Campaign Marketing Manager – Infrastructure, Government & HealthcareBase Location: ReadingThe KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.Within Central Services we are part of a community of experts across a wide range of critical...

  • Campaign Marketing Manager

    6 days ago

    Reading, Berkshire, United Kingdom KPMG UK Full time

    Campaign Marketing Manager – Infrastructure, Government & Healthcare Base Location: Reading The KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters. Within Central Services we are part of a community of experts across a wide range of critical...

  • Campaign Marketing Manager

    6 days ago

    Reading, Berkshire, United Kingdom KPMG UK Full time

    Campaign Marketing Manager – Infrastructure, Government & Healthcare Base Location: Reading The KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters. Within Central Services we are part of a community of experts across a wide range of critical...

  • Demand Planner

    6 months ago

    Reading, United Kingdom KaneHR Full time

    Are you ready for a new and exciting challenge that combines analytics, strategic planning and creativity? KaneHR is working with a global leader that designs, manufactures and markets retail and consumer products from beloved and iconic brands across the globe, and we’re seeking passionate and driven individuals to join their dynamic team. Based in...

  • PR Campaign Manager

    3 weeks ago

    Reading, Reading, United Kingdom Auxato Full time

    Job Overview:Auxato is a dynamic B2C public relations agency looking for a talented PR Account Executive to join our team. As a key member, you will work 3 days a week in our Reading, Berkshire office, supporting a range of consumer-facing accounts.Responsibilities:Account Management: Support on various accounts across consumer-facing sectors.Media...

  • Graduate Brand Manager

    5 days ago

    Reading, Berkshire, United Kingdom Aardvark Swift Recruitment Ltd Full time

    We’re supporting PLAION as they recruit for a Senior Global Brand Manager to join their Global Brand and Marketing Division. This senior strategic role is central to the success of some of PLAION’s biggest intellectual properties and has a global remit to develop and implement world-class brand and marketing strategies. ***As Senior Global Brand Manager...

  • Marketing Executive

    6 months ago

    Reading, United Kingdom Holtram TLPI Ltd Full time

    **This is an exciting role for an enthusiastic and experienced marketing executive to work in a fast-paced innovative company.** Many of our team have been employed for approaching 10 years. We trust, respect and empower our team to own their role without micro-management. As Digital Marketing Executive, you will be supporting the marketing manager, wider...

  • Marketing Campaign Manager

    3 weeks ago

    Reading, Reading, United Kingdom Montu UK Full time

    Job SummaryWe are seeking an experienced Digital Marketing Specialist to join our marketing team. As a key member of the team, you will be responsible for devising and executing digital marketing campaigns to drive business growth and expansion.The successful candidate will have a proven track record of managing digital marketing campaigns across various...

  • Brand Manager

    6 days ago

    Reading, United Kingdom Parkside Recruitment Full time

    I am in Partnership with a pharma client based in Berkshire who are recruiting for a Brand Manager to work on the pre-launch of a rase disease product due to launch in 2026 .We are looking for a Brand Manager who has experience in this area as well as NPD and sales experience.The ideal person will have a background in pre launch activities , commercial...