Head of CRM

4 months ago

Leicester, United Kingdom Blue Light Card Full time

**Blue Light Card. Individually great, together unstoppable**

**The Role and the Team**

We’re looking for a Head of CRM to join our marketing team and lead our engagement and retention efforts. You’ll be joining a high impact role where you’ll be responsible for setting the engagement strategy and executing it, both through your team and cross-functional partners.

You’ll be hands-on, organised, and detail-oriented whilst maintaining sight of the big picture.

**What You’ll Do**
- Set the strategy for our engagement and retention efforts with a member-first approach
- Set-up the operational framework for our CRM function, including partnerships with other teams e.g. creative, product, insights, etc.
- Build insights about our members and bring those to life through strategy execution, including but not limited to member segmentation, channel expansion, new journeys and reporting frameworks
- Continuously evaluate and expand our CRM channels and journeys based on audience preferences, business needs, channel effectiveness and regulatory changes
- Understand the specialist tooling landscape to make recommendations and implementations
- Coach, develop and nurture a growing team of 4
- Manage third party relationships

**What You’ll Bring**
- Expertise in CRM/retention/lifecycle marketing in a digital first or tech environment, both on a strategic and operational level
- End-to-end thinking of customer journeys and ability to execute this cross-functionally
- Experience with Braze is essential, any MarTech experience around integration and revamping is desirable
- Strong analytical skills and understanding of customer segmentation, measurement frameworks and techniques
- Strong cross-functional leadership with proven influencing skills and direct management experience
- Proven record of independently solving complex business problems in a structured manner

**Our Culture**

Our members are at the heart of everything we do, so our colleagues are integral to helping create the unique experience we deliver. We’re genuinely committed to creating a place where our team love to work, and people want to join. We recognise the importance of culture and the positive impact it can have on performance for you, the team, our organisation and our members.

We work as a team and try to have a bit of fun while we do it, so even if you’re not expected to be in the office every day - you may just want to be Our HQ in Cossington is a great place to be with free onsite parking, gym, table tennis, pool table, TV and video games and free on-site refreshments and snacks.

We're also officially recognised as a Top 100 Great Place To Work UK, one of the UK's Best Workplaces for Wellbeing, Top 100 Best Workplaces for Women and recognised as investors in wellbeing by Investors in People.

**What We Offer**
- Hybrid working and flexible hours
- Free onsite parking
- 25 days plus public holidays, buy and sell and an additional day off for your birthday
- A company bonus scheme
- Great social events e.g. Christmas party, family fun day, summer party, sports matches
- Relaxed dress code and modern office space (games area, chill-out areas, book club, free coffee/tea/soft drinks/snacks)
- Onsite gym (including access to free HIIT & stretch classes)
- Learning and development opportunities
- Group auto-enrolment pension plan
- Enhanced maternity, paternity, sick pay
- Company funded private medical insurance
- Healthcare cashback plan
- Employee assistance programme (including mental health support)

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