Digital Marketing Coordinator
3 weeks ago
We at Whytematter are delighted to have the opportunity to support this client with the growth of their team. This is a fantastic opportunity for a driven and hands-on individual to become a key member of an innovative marketing business, at a time of growth and as the business launches new and exciting products.
Tasks
- Assisting with the development and management of marketing strategy, plans and budgets - assisting with research, campaign creation and day-to-day delivery of marketing plans.
- Support the Chief Marketing Officers with client projects and engagements and build strong relationships with company stakeholders.
- Manage all digital marketing platforms and channels - building campaigns on a marketing automation platform, updating and optimising the company website and developing and implementing SEO strategies.
- Co-ordinate the development and execution of a content strategy including creating new collateral, publishing content across all channels and managing a consistent calendar of comms to engage target market.
- Manage and optimise campaigns on the company’s marketing automation platform, with a focus on attracting, engaging and helping convert sales for growth marketing programmes.
- Deep dive into the data to perform analyses, uncover insights and make recommendations to fuel growth and improve ROI (for ads, web conversion, churn reduction, lead qualification, etc.).
- Manage Social Media to ensure alignment with marketing strategy and leverage social media to identify and acquire customers.
- Be the internal champion for trends, best practices, new tools and innovation in digital marketing and content development.
**Requirements**:
Minimum 2 years’ experience in a marketing/ communications role
- Qualification in Marketing or similar
- Excellent verbal and written communication skills
- Passion for technology and data driven marketing
- Video and interactive content development expertise a bonus
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