Digital Marketing Manager

2 weeks ago


Camden, United Kingdom FOCUS 5 RECRUITMENT LTD Full time

**Digital Marketing Manager**

**Fully Remote**

Focus 5 Recruitment are working with an exciting PR agency who are looking for a Digital Marketing Manager. This role is fully remote.

**Responsibilities**
- Create and lead tailored digital strategies according to client needs.
- Manage day-to-day execution of multiple client programs, working with a team.
- Responsible for maintaining clients’ social media calendars, including content creation (copywriting and creatives), content scheduling and moderation.
- Responsible for configuring paid social media campaigns on Facebook, Instagram and LinkedIn.
- Responsible for PPC campaigns on Google Ads and Microsoft Ads, including search, display and video.
- Prepare program/campaign planning documents including client pitches, meeting minutes, training manuals, editorial calendars, etc.
- Monitor and gain understanding of the latest techniques to drive results online.
- Act as a liaison in a professional and positive manner, between, the client and outsider vendors (photographers, videographers etc.) and, when needed, other internal and external audiences (client employees, media groups, interest groups etc).
- Assist with new businesses development
- Assess campaign results through regular reporting, with insights and benchmarking to show performance vs KPIs.

**Requirements**:

- Ideally 3-5 years’ working experience, preferably in a PR agency environment or in a communication capacity at a corporation or other organization.
- The curiosity to anticipate customers’ and the agency’s needs, and create effective solutions.
- Team and account management experience.
- Self-motivated team player who is inquisitive.
- Experience building audiences, distributing budget to platforms, keyword research and bidding strategies.
- Knowledge of Meta Business Manager, LinkedIn Ads, Google Tag Manager, Google Ads, software to schedule organic content.
- Experience with different campaign types: traffic, lead generation and brand awareness.
- Ability to analyse and understand data to provide useful insights to optimise clients’ digital strategies.
- Experience with influencer marketing, including scouting influencers and negotiating deals for collaborations.
- Understanding of SEO techniques to optimise websites.
- Ability to handle multiple assignments while maintaining keen attention to detail.
- Experience with content creation.
- Ability to meet deadlines and goals through a focused and strategic approach.
- Comfortable leading client status calls and drafting meeting minutes.
- Confident networker with the drive to help the company grow by developing and maintaining relationships.

**Bonus Requirements**

Additional capabilities or experience not required, but which would be viewed favourably, include:

- Working knowledge of video creation, production and editing.
- Working knowledge of Google Tag Manager and an understanding of how to install tags on websites to track results.



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